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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The […]
Google revised its “Get on Discover” documentation following the lauch of the February Discover core update. On its documentation updates page, Google said it added more information on how sites can increase the likelihood of content appearing in Discover. Here’s what was added. What Changed Comparing the archived version with the current page shows Google […]
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others feel less intuitive than before […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console data is about 75% incomplete, making single-source GSC decisions dangerously unreliable. Google filters 3/4 of search impressions for “privacy,” while bot inflation and AIOs corrupt what remains. (Image Credit: Kevin Indig) 1. GSC Used To […]
On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product Manager for Google Analytics. If you want to go further, affiliate site plateau covers it in detail. In the episode, Stribling noted an ambitious two-phase vision for the GA4 platform. After acknowledging GA4’s rough transition […]
After posting its latest performance update yesterday, in which CEO Mark Zuckerberg shared his enthusiasm for the company’s coming AI-powered functions, Meta has now also outlined how its advancing AI systems are already driving performance improvements, and creating more personalized, more fun experiences in its apps. Though I’m not sure that I would describe many […]
Google has been testing Social Channel Insights inside Google Search Console (GSC). This update may appear small, but it’s more than meets the eye. In the search landscape, these new social insights translate to a bigger shift happening behind the scenes, where search and social data converge to improve visibility. The official announcement from Google […]
Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post I’ve written on this topic in the last week. There is much more information on user data and how Google uses it in my previous blog post. […]
Yahoo has announced Yahoo Scout, a new AI-powered answer engine now available in beta to users in the United States, providing a clean Classic Search experience with the power of personalized AI. The launch also includes the Yahoo Scout Intelligence Platform, which brings AI features across Yahoo’s core products, including Mail, News, Finance, and Sports. […]
Google’s John Mueller recently answered a question about phantom noindex errors reported in Google Search Console. Mueller asserted that these reports may be real. Noindex In Google Search Console A noindex robots directive is one of the few commands that Google must obey, one of the few ways that a site owner can exercise control […]