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Chrome’s auto browse scrolls and clicks through pages. ChatGPT Atlas fills in forms and completes purchases. Perplexity Comet researches across open tabs. Every major AI platform can now navigate a website on its own — but none of them sees your site the way a human visitor does, and building for the wrong model of […]
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a […]
Google’s March core update has finished rolling out, according to the Google Search Status Dashboard. The dashboard updated at 6:12 AM PDT on April 8 with the completion note: “The rollout was complete as of April 8, 2026.” The update began on March 27 at 2:00 AM PT, making the total rollout 12 days. That’s […]
Google’s John Mueller answered a question about duplicate URLs appearing after a site structure change. His response offers clarity about how Google handles duplicate content and what actually influences indexing and ranking decisions. Concern About Duplicate URLs And Ranking Impact A site owner had changed the URL structure of their web pages then later discovered […]
Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer. But the data rarely behaves that way. When reports don’t match expectations, credibility can wear off, and it is not because the analysis is wrong, […]
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase started in December, shortly after Google began rolling out Gemini 3 across its products. SE Ranking measured a 51% increase in December and a 42% […]
Ranking first on Google no longer guarantees a citation in ChatGPT, Copilot, or an AI Overview. That is because AI systems don’t rank pages the way search engines do — they pull out fragments of text from many pages and stitch them into one answer. If your content isn’t built to be lifted in pieces, […]
Google is expanding Search Live to more than 200 countries and territories, bringing voice and camera conversations to AI Mode globally. The expansion is powered by Gemini 3.1 Flash Live, a new audio model that Google calls its highest-quality yet. It’s inherently multilingual, so you can speak with Search in your preferred language without switching […]
Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’ cross-channel budgeting feature, which is still in beta and not yet available to every Google Analytics property. Read on to learn more about the tools, […]
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model on and then stop thinking about, because why would you? After the launch, traffic dropped 16% and never recovered. When Google […]