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Google introduced new reporting features inside Search Console at the start of June. The update provided publishers with impression counts earned across AI Overview answer boxes and AI Mode panels. At first, this was mostly celebrated as a major win for organic search measurement, and search teams assumed these new data points offer clear visibility […]
AI-heavy pages turn up at every spot in Google’s top 10. But pages the detector reads as mostly AI-written sit lower in those results than pages with little AI text, and fewer of them were found in the index at all, according to new data. The scores come from Ahrefs’ own AI detector, which the […]
Adding FAQ sections to a set of test pages lifted AI citations. Removing them dropped citations back down. That reversion is the difference between correlation and causation, and almost no team measuring AI search today can produce it. That standard of proof anchored the latest SEJ webinar with seoClarity’s Mark Traphagen, VP of Product Marketing […]
The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open; please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately never asked about attribution. It showed up anyway. One consultant wrote that the […]
During Alphabet’s Q2 2026 earnings call, CEO Sundar Pichai said Google needs to improve its coding and agentic coding capabilities, and that a larger Gemini 4 base model would be necessary to stay competitive at the next frontier. These comments came a day after Google introduced Gemini 3.6 Flash and announced that Gemini 4 is […]
In most cases, Google Analytics 4 projects start as a technical request. A marketing team, client, or stakeholder asks for tracking to be set up. Someone gets access to the property and assumes the data will eventually tell a story worth listening to. Maybe sometimes it does. But most of the time, it produces a […]
Google’s John Mueller and Martin Splitt discussed how site owners and SEOs approach Search Console (GSC) as the place to find errors to fix and that the better way to use it is to think of it as a place to identify patterns, many of which are normal. Interpreting Search Console Messages Martin Splitt called […]
I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified its pages as “crawled-not currently indexed” in the page indexing report in Google Search Console. Image Credit: Marie Haynes In almost every case, I’ve examined these pages […]
AI search visibility has become the new vanity metric, and most teams are measuring the wrong number. The AI visibility tools multiplying across the market count how often a model mentions you, or cites you, when someone types a prompt. That number feels like progress because it looks like the rank tracking we have done […]
The “are you a bot” check used to block bad traffic can sometimes cause pages to fall out of Google. On the latest episode of Search Off the Record, Google’s John Mueller explained why this happens, noting that it might cause Google to consider your page a duplicate of another site’s page. The Problem When […]