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The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open; please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately never asked about attribution. It showed up anyway. One consultant wrote that the […]
During Alphabet’s Q2 2026 earnings call, CEO Sundar Pichai said Google needs to improve its coding and agentic coding capabilities, and that a larger Gemini 4 base model would be necessary to stay competitive at the next frontier. These comments came a day after Google introduced Gemini 3.6 Flash and announced that Gemini 4 is […]
In most cases, Google Analytics 4 projects start as a technical request. A marketing team, client, or stakeholder asks for tracking to be set up. Someone gets access to the property and assumes the data will eventually tell a story worth listening to. Maybe sometimes it does. But most of the time, it produces a […]
Google’s John Mueller and Martin Splitt discussed how site owners and SEOs approach Search Console (GSC) as the place to find errors to fix and that the better way to use it is to think of it as a place to identify patterns, many of which are normal. Interpreting Search Console Messages Martin Splitt called […]
If Google Search Console shows a growing pile of URLs marked “Crawled – currently not indexed,” you are looking at pages Google has visited, evaluated and then chosen to leave out of its index. That status is different from a penalty and different from a technical error, and treating it like either one usually wastes […]
Most AI visibility dashboards report a number that feels like rank tracking and behaves nothing like it. They count how often a model names your brand across a batch of prompts, then present that count as progress. It rarely correlates with what actually pays: whether a model recommends you over a competitor when someone is […]
The “are you a bot” check used to block bad traffic can sometimes cause pages to fall out of Google. On the latest episode of Search Off the Record, Google’s John Mueller explained why this happens, noting that it might cause Google to consider your page a duplicate of another site’s page. The Problem When […]
Search Console has a button called Validate Fix that tells Google you have fixed an indexing issue. On the latest episode of Search Off the Record, Google’s John Mueller explained what clicking it does, and when it’s best used. What ‘Validate Fix’ Does When you click into any issue in Search Console, “Validate Fix” is […]
Nick Fox from Google said that AI features in Search send billions of clicks to websites weekly, alongside Google’s claim that Search sends billions of clicks to the web daily. Fox, SVP of Knowledge and Information at Google, shared the figures on LinkedIn and a shorter version on X. The post addresses a question Fox […]
According to a benchmark report published by Invoca on July 13, calls referred by ChatGPT are more likely to qualify as sales leads than calls from any other channel. However, once answered, these calls convert at approximately the average rate. The report states that the lead rate for ChatGPT-referred calls is 49%, which is approximately 10 […]