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Ask a chatbot a question and watch what happens to the web behind it. It reads 30 or 40 pages to build your answer, strips out what it needs, and hands you a tidy paragraph. You never see the pages, never click them. The site that “won,” whatever winning means now, gets a citation in […]
Google updated its guidance on Generative AI SEO to lighten up on its previous guidance that discouraged the use of LLMs.txt and other forms of markup and markdown. The new guidance strikes a more balanced tone that acknowledges there are AI search surfaces other than Google’s that users may want to optimize for. If you […]
An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal […]
This post was sponsored by Roller Ads. The opinions expressed in this article are the sponsor’s own. Why did my Web Push CTR drop after Google’s 2024 update? Are Web Push subscriber lists still worth building in 2026? How do I keep Web Push unsubscribe rates down under the new Android rules? Web Push notifications […]
A website relaunch is usually framed as a milestone: new design, new platform, better performance. For SEO, it can just as easily be the start of a months-long traffic problem. Even a migration that looks technically clean at launch can trigger a visibility decline that does not show up fully for weeks, and in the […]
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground. She measured domain visibility in the US and UK […]
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the March core update, which finished […]
YouTube is making it easier for everyone to see when AI is used in videos by adding automatic detection and putting labels in more noticeable spots. The changes will affect where labels appear and how they’re applied. YouTube Creator Liaison Rene Ritchie detailed the updates in a video posted alongside the announcement. Where Labels Are […]
Recently, Sam Sifton, who hosts The Morning newsletter for The New York Times, published a letter to his readers with an unusual subject line, “Who’s Writing This?” You will find more ideas in digital PR hasn’t changed. His prompt was a new book called “The Future of Truth,” written by Steven Rosenbaum with significant AI […]
Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent mixed signals on llms.txt from […]