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It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic to the throne of all […]
Welcome to the week’s Pulse: updates affect when you can start analyzing core update performance, how much you can trust your impression data, and what Google’s CEO thinks AI will do to software security. Here’s what matters for you and your work. March 2026 Core Update Is Complete Google’s March 2026 core update finished rolling […]
Google’s John Mueller responded to a question about how Google treats outbound links from a site that has a link-related penalty. His answer suggests the situation may not work in the way many assume. An SEO asked on Bluesky whether a site that has what they described as a “link penalty” could affect the value […]
A SISTRIX analysis of German search data found far more losers than winners after Google’s March core update. The analysis revealed 134 domains experiencing confirmed visibility losses and 32 with gains. SISTRIX determined these figures by examining 1,371 domains showing significant visibility changes, then applying filters such as a 52-week Visibility Index history, 30 days […]
An analysis of more than 400 websites by Zyppy founder Cyrus Shepard identifies five characteristics associated with whether a site gained or lost estimated organic traffic over the past 12 months. Shepard classified sites by revisiting many of the same ones covered in Lily Ray’s December core update analysis, categorizing them by business model, content […]
Google’s March core update has finished rolling out, according to the Google Search Status Dashboard. The dashboard updated at 6:12 AM PDT on April 8 with the completion note: “The rollout was complete as of April 8, 2026.” The update began on March 27 at 2:00 AM PT, making the total rollout 12 days. That’s […]
Welcome to the week’s Pulse: updates affect how Google ranks content, how its crawlers handle page size, and where AI referral traffic is heading. Here’s what matters for you and your work. Google Rolls Out The March 2026 Core Update Google began rolling out the March core update this week. This is the first broad […]
Google’s John Mueller responded to a question about whether core updates roll out in stages or follow a fixed sequence. His answer offers some clarity about how core updates are rolled out and also about what some core updates actually are. Related reading: Google answers why some seos split their sitemap into. Question About Core […]
Welcome to the week’s Pulse: updates affect how your headlines appear in Search, how spam enforcement played out, and how AI content gets labeled. Here’s what matters for you and your work. Google Tests AI-Generated Headline Rewrites In Search Google confirmed that it’s testing AI-generated headline rewrites in traditional search results. The test uses language […]
Editor’s note: this article was written a few days before the core update that started to roll out on March 24. Updates like Florida, Allegra, and Brandy were major turning points in search because they fundamentally reshaped how websites were ranked and how SEO was practiced. These updates caused sudden and dramatic shifts where rankings […]