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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! When an AI answers a question using your content, it usually cites you with a source link. What it doesn’t do, 62% of the time, is say your name. The link is there. The brand mention is not. This is what I like […]
Almost everything written about getting brands cited by AI systems was written in English, tested in English, and validated against benchmarks built for English first. That includes the frameworks we recommend. Worth saying plainly, because the moment you carry them across a border they stop describing reality. One 2024 analysis of AI evaluation datasets found […]
It won’t surprise anyone that most advertisers are hesitant to use auto-generated creative from ad platforms. Auto-generated ads fall into the following categories: Customer-in-the-loop (CITL): Assets are generated based on inputs like a website URL or a user prompt. The advertiser always has a choice as to whether or not they want to include these […]
Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA), and campaign-level broad match settings will automatically upgrade to AI Max. While advertisers have speculated about this change for months, the […]
5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For years, SEOs have operated on a simple assumption: The more ground your content covers, the more likely it is to surface in AI-generated answers. In fact, every “best practice” in classic SEO content pushes you toward more: more subtopics, more sections, more […]
Paid search used to be legible. You changed a bid, added a keyword theme, rewrote an ad, and the numbers moved in a direction you could explain. Every input had a traceable output, and reporting was mostly a matter of showing which lever you pulled. That chain has come apart. With Performance Max, Demand Gen, […]
Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a problem that no amount of keyword optimization will fix. Most SEO professionals, when faced with this, immediately think about content. More pages, more keywords, better on-page signals. But the reason your brand is absent from […]
Google keeps coming back to the same message this year: your AI is only as good as the data feeding it. That message has shown up across the Ads Decoded podcast, Data Manager updates, tagging guidance, partner integrations, and now even developer-focused content like the Ads DevCast podcast. It seems to reflect a broader shift […]
A SISTRIX analysis of German search data found far more losers than winners after Google’s March core update. The analysis revealed 134 domains experiencing confirmed visibility losses and 32 with gains. SISTRIX determined these figures by examining 1,371 domains showing significant visibility changes, then applying filters such as a 52-week Visibility Index history, 30 days […]