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Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced layoffs, according to outplacement firm Challenger, Gray & Christmas. That’s 25% of all cuts for the month, up from roughly 10% in February. Since Challenger began tracking AI as a reason in 2023, employers have […]
The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured, authoritative access to your brand’s information, and your current website architecture was not built with that in mind. Where I want to push further is […]
This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can I do about it?” Click fraud is easily one of the most frustrating pitfalls in managing a paid media account. Whether it shows up as […]
Fair to say the majority of evergreen content will not drive the value it did five years ago. Hell, even one or two years ago. What we have done for the last decade will not be as profitable. AIOs have eroded clicks. Answer engines have given people options. And to be fair, people are bored […]
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower. However, that accessibility comes with a tradeoff. Two common challenges surface when bringing a PPC team in-house: Campaigns are easier to launch than they are […]
We’ve all seen it. Brands with healthy websites and excellent content have been watching their organic traffic from Google’s SERP erode for years. In a recent webinar hosted by Search Engine Journal, guest speaker Nikhil Lai, principal analyst of Performance Marketing for Forrester Research, estimated his clients are losing between 10 and 40% of organic […]
Jobs with the highest potential for AI-assisted productivity gains also face the highest projected job losses, according to a new index from Digital Planet at Tufts University’s Fletcher School. The American AI Jobs Risk Index ranks 784 U.S. occupations, 530 metro areas, 50 states, and 20 industry sectors by vulnerability to AI-driven job loss. All […]
Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer. But the data rarely behaves that way. When reports don’t match expectations, credibility can wear off, and it is not because the analysis is wrong, […]
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google Ads. Here’s what was announced this week and why they matter for your campaigns. Google Adds More Visibility and Control To Performance Max Google rolled […]
Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have consistently asked for: more control over who campaigns prioritize, and better visibility into where budget is going. The updates include first-party audience exclusions, budget reporting, expanded audience reporting, and placement reporting segmented by network. Read […]