30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
Modern marketing is full of good intentions that quietly sabotage themselves. Nowhere is this clearer than in what I call the Protection Paradox, where smart companies spend enormous energy and money “protecting” their content or intellectual property, only to pay even more to get the same content in front of the same audiences through intermediaries. […]
By the time a B2B buyer books a call with your sales team, they have already made most of the decision without you. Research consistently shows buyers complete roughly 61% of their evaluation before ever reaching out to a vendor — comparing options, ruling out contenders, and forming a shortlist entirely out of sight of […]
BrightEdge published new data showing the different kinds of sites five AI search surfaces tend to show in generated answers. The data makes it possible to see how those differences shape which types of sites each AI engine shows, with strong implications for how to promote to each one. The research focused on five AI […]
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.”“We’re not generating enough qualified leads.”“Without […]
Treat Asia-Pacific as a single Google market and you will misread the region before you have even launched a campaign. Google leads in most APAC countries, but “leads” is not the same as “owns.” In Japan, Bing still carries 31.63% of search share against Google’s 59.58%. In South Korea, Google (46.81%) and Naver (43.96%) are […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! I normally write about strategy and search behavior, not labor markets. But the SEO job market is the clearest leading indicator I’ve seen of how companies are actually valuing AI skills, so I followed the data off the usual map. 946 SEO job […]
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt Bailey asked me to include more content about influencers in this year’s module; I joked that it might take me all morning to come up with a new acronym. He shot back, “Can you adapt […]
Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the clicks on those pages barely moved. The drop looks alarming on a dashboard, though it isn’t quite what it seems. Seer’s analysis of 5.47 million queries across 53 brands clearly shows what’s happening What Happened […]
This series has spent five articles mapping what the AI search transition requires of your team, your content, your technical infrastructure, and your strategic framing. This piece addresses the question those five articles don’t answer: How do you actually make the organizational shift happen? Most teams won’t fail here because they lack vision. The failure […]
Google’s Large Customer Sales team has posted a role titled “GEO Partner Manager, Performance Solutions” on Google Careers. The listing is a single job posting inside Google’s ads sales organization. The term “GEO” appears seven times across the listing, including the title. “Generative Engine Optimization” is spelled out twice. Other references include “GEO players,” “GEO […]