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Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B or local. And yet, most teams still measure success against classic search results. Without third-party tools, it’s hard to get a full picture from the […]
The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven’t caught up yet. That’s why we built SEJ Live. It’s a free, half-day virtual event on March 11 from 12 to […]
Publishers keep treating the collapse in young readership as a distribution problem. Post more, post faster, post everywhere. It is not a distribution problem. Younger audiences have quietly changed what they trust, who they trust it from, and what format they will accept it in, and most newsrooms are still answering a question nobody is […]
Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about banner placement while the entire commercial layer of the internet is being rebuilt underneath us. Right now, the debate is framed as a familiar binary: ads vs. no ads. OpenAI is testing sponsored results inside […]
There is no single best paid media platform. There is only the platform that matches the job you are hiring it for. A network that excels at capturing someone who already knows what they want is usually poor at convincing someone who does not, and budget spent on the wrong side of that line looks […]
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set guardrails for AI-generated ad copy across Search and Performance Max campaigns. At the same time, VRC non-skip ads are now generally available globally, expanding […]
At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy. Discover is a dominant source of traffic for news publishers, and currently, is a potential channel that has resisted the encroachment of AI. So, I was interested to see how Discover […]
Enterprise SEO doesn’t usually fail because of bad tactics. It fails because the operating model itself makes success nearly impossible. For years, organizations have treated SEO like a downstream marketing function, one that audits what others build, files tickets, and hopes development or content teams eventually implement recommendations. That model worked (barely) when search engines […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a platform changes or leadership asks questions. A real AI SEO strategy starts with the business problem, builds on your brand’s unique advantages, and lets tactics […]