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The way people find your content, click on it, and convert from it changed this quarter. AI search went from a visibility question to a measurement and budget question, and most marketing teams haven’t caught up yet. Related reading: why every Google ads account needs scripts. That’s why we built SEJ Live. It’s a free, […]
Publishers keep treating the collapse in young readership as a distribution problem. Post more, post faster, post everywhere. It is not a distribution problem. Younger audiences have quietly changed what they trust, who they trust it from, and what format they will accept it in, and most newsrooms are still answering a question nobody is […]
Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about banner placement while the entire commercial layer of the internet is being rebuilt underneath us. Right now, the debate is framed as a familiar binary: ads vs. no ads. OpenAI is testing sponsored results inside […]
There is no single best paid media platform. There is only the platform that matches the job you are hiring it for. A network that excels at capturing someone who already knows what they want is usually poor at convincing someone who does not, and budget spent on the wrong side of that line looks […]
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta access to text guidelines in AI Max, allowing advertisers to set guardrails for AI-generated ad copy across Search and Performance Max campaigns. At the same time, VRC non-skip ads are now generally available globally, expanding […]
At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy. Discover is a dominant source of traffic for news publishers, and currently, is a potential channel that has resisted the encroachment of AI. So, I was interested to see how Discover […]
Enterprise SEO teams rarely fail because they picked the wrong tactics. They fail because the operating model around them makes success nearly impossible before a single recommendation gets written. For years, large organizations have positioned SEO as a downstream marketing function — something that audits what other teams already built, files tickets, and hopes development […]
Most documents labeled “AI SEO strategy” are actually tactic lists wearing a strategy’s clothing: optimize for long-tail queries, add structured data, publish FAQ content. Those are execution items. None of them answer the question a real strategy has to answer, which is what business problem you’re actually trying to solve. That gap is why so […]
One in five Shorts that YouTube recommends to new users is low-quality, mass-produced AI-generated video, often described as “AI slop.” YouTube CEO Neal Mohan used that label himself in his January 2026 annual letter, pledging to build on YouTube’s spam and clickbait-detection systems to combat it. A Kapwing study of 15,000 trending channels identified 278 […]
This post was sponsored by Scrunch. The opinions expressed in this article are the sponsor’s own. AI bots are visiting your website, interpreting your content, and shaping how customers perceive your brand, all before a human ever clicks. Here’s how to take control. In This Guide 1. The New Search Focus: Questions You Should Ask 2. […]