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“Build a brand” has become one of the most repeated phrases in SEO over the past year. It is offered as both diagnosis and cure. If traffic is declining, build a brand. If large language models are not citing you, build a brand. If organic performance is unstable, build a brand. The problem is not […]
TikTok has published its annual trend prediction report for marketers, which aims to help those looking to maximize their TikTok presence tap into key shifts in user behavior. TikTok’s “TikTok Next” overview provides insights into three key trends that TikTok believes will drive more usage this year. As per TikTok: “This year, we’ll see trends […]
AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable […]
Looking to ensure your promotions align with the most resonant and engaging trends of the moment, and stand out in-stream? This could help. Pinterest has shared its predictions on the colors that it thinks will dominate in 2026, and will drive new trends, and expanded engagement, based on user interest. Pinterest’s 2026 “Pinterest Palette” report […]
At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to […]
Social media is an integrated part of life in the U.S., with usage growing among adults. Pew Research Center reports that YouTube (84%) and Facebook (71%) remain the most widely used platforms for U.S. adults, followed by 50% of adults using Instagram. What we should pay attention to is that people’s trust levels have changed. […]
The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth. What To Do: Identify Which Marketing Efforts Are Actually Working A starting point: add a simple “How did you hear about us?” field to your intake process, then compare those responses against your digital attribution […]
YouTube has announced some updates to its Advertiser Friendly Content Guidelines in order to allow for broader monetization of dramatic content that explores self-harm, abortion and domestic abuse, as it continues to refine its monetization policies in alignment with the demands of creators, while also balancing ad partner demands. YouTube’s Advertiser Friendly Guidelines are the […]
LinkedIn is wholly dedicated to the concept of AI tools being the future of job discovery, which, it kind of has to be, considering that parent company Microsoft has invested billions into OpenAI, and is keen to squeeze as much value from that outlay as it can. But LinkedIn CEO Ryan Roslansky is taking his […]
Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as […]