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This post was sponsored by uSERP. The opinions expressed in this article are the sponsor’s own. Let’s get real. Most link building agencies are selling you an outdated playbook from 2015. Volume. Guest posting on dead sites. Chasing domain ratings at all costs. But if you’re a marketing leader in 2026, you know the game […]
Pinterest is making a pitch to marketers looking to connect with Gen Z consumers, by highlighting how the app facilitates discovery, without the pressure of aligning with broader trends or making users feel like they’re being told what to think. Which, according to Pinterest, is a key problem: “These days, it feels like we all […]
Meta has continued its trend of employing Trump-aligned staff to senior leadership roles, with former Republican staffer Dina Powell McCormick joining the company as President and Vice Chairman. Powell McCormick has been on Meta’s Board of Directors since April last year, giving her a level of experience in seeing Meta’s shift towards AI development. And now she will […]
Apple is partnering with Google to power its AI features, including a major Siri upgrade expected later this year. The companies announced the multi-year collaboration on Monday. Google’s Gemini models and cloud technology will serve as the foundation for the next generation of Apple Foundation Models. “After careful evaluation, Apple determined that Google’s AI technology […]
When Google announced that shoppers could complete purchases directly in AI Mode, the focus was on convenience and technical capability. A retailer who emailed Search Engine Journal raised different questions about what gets lost when the transaction moves to Google’s surfaces. The retailer cited concerns that customers never visit the store, see accessory recommendations from […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. I don’t know that this will be a majorly useful, or much-used option. But TikTok has launched a new calendar template that’s designed to help children and families better coordinate and manage their weekly online and offline […]
Hosting my podcast, gives me a front-row seat to the unfiltered reality of our industry, the gritty, “in-the-trenches” reality shared by experts who manage millions in spend. Last year, my guests, including Greg Finn, Christine “Shep” Zirnheld, Julie Friedman Bacchini, Andrew Lolk and Shawn Walker didn’t hold back. They dismantled “best practices,” called out platform […]
Figuring out how to divide your budget between SEO and PPC is one of those decisions that looks simple on paper but feels complicated once you start running the numbers. Both channels play very different roles, and both come with their own timelines, risks, and expectations. Leadership wants predictable performance. Teams want room to test. […]
Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of creating a content calendar. The SEJ marketing calendar includes dates from holiday dates to big sporting events to awareness […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]