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It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the rise of AI, the impact of algorithms, and the AR shift. These broader trends will change how you […]
TikTok is clearly making sports a priority this year, with the platform announcing another sports partnership, this time with FIFA, which will see TikTok hosting exclusive content around the 2026 FIFA World Cup. As explained by TikTok: “TikTok will become FIFA’s first-ever Preferred Platform, which will lead to an enhanced level of collaboration and integration, […]
A quick reminder for TikTok advertisers: The platform is phasing out its Custom Identity option, which enables advertisers to run ads without linking to an official account, in early 2026. And when that happens, all TikTok advertisers will then need to be creating ads via a verified TikTok profile in order to continue running ads […]
LinkedIn is expanding access to its AI-powered job search tools to more languages, with Spanish, German, French and Portuguese-speaking users now able to utilize the platform’s advanced AI job assistant features. Originally launched in May last year, LinkedIn’s AI-powered job search process enables users to describe their dream job in basic terms, which LinkedIn’s system […]
How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global […]
Pinterest is launching a new TV-like series on Roku TV, which will feature a range of well-known creators partnering with Pinners to help bring their Pinterest boards to life. As you can see in the preview, the new “Bring My Pinterest to Life” series will look to turn people’s Pin ideas into real-life experiences and […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity to share my understanding of where we are […]
Two boardrooms are making opposite decisions about AI, and both are getting it wrong. In the first, someone has done the arithmetic, concluded that a language model writes a 1,200-word article for pennies, and shrunk the content team to a couple of people who are good at prompting. In the second, AI has been banned […]
With AI chatbot usage on the rise, more marketers are turning to Reddit as a means to better link into this emerging discovery process, and counter at least some of the declines in Search referral traffic. Why? Because as explained by Reddit: “According to Bain & Co., more than 60% of AI searches now end […]
Google’s December core update ran from December 11 to December 29. Early analysis shared after the rollout points to a familiar pattern. Sites with narrower, category-specific strength appear to be gaining ground against broader, generalist pages in several verticals. Aleyda Solís, International SEO Consultant and Founder at Orainti, published an analysis on LinkedIn breaking down […]