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Meta has continued its trend of employing Trump-aligned staff to senior leadership roles, with former Republican staffer Dina Powell McCormick joining the company as President and Vice Chairman. Powell McCormick has been on Meta’s Board of Directors since April last year, giving her a level of experience in seeing Meta’s shift towards AI development. And now she will […]
Apple is partnering with Google to power its AI features, including a major Siri upgrade expected later this year. The companies announced the multi-year collaboration on Monday. Google’s Gemini models and cloud technology will serve as the foundation for the next generation of Apple Foundation Models. “After careful evaluation, Apple determined that Google’s AI technology […]
When Google announced that shoppers could complete purchases directly in AI Mode, the focus was on convenience and technical capability. A retailer who emailed Search Engine Journal raised different questions about what gets lost when the transaction moves to Google’s surfaces. The retailer cited concerns that customers never visit the store, see accessory recommendations from […]
Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. I don’t know that this will be a majorly useful, or much-used option. But TikTok has launched a new calendar template that’s designed to help children and families better coordinate and manage their weekly online and offline […]
Hosting my podcast, gives me a front-row seat to the unfiltered reality of our industry, the gritty, “in-the-trenches” reality shared by experts who manage millions in spend. Last year, my guests, including Greg Finn, Christine “Shep” Zirnheld, Julie Friedman Bacchini, Andrew Lolk and Shawn Walker didn’t hold back. They dismantled “best practices,” called out platform […]
Ask five marketing leaders how they split budget between SEO and PPC and you will get five different answers, most of them inherited from last year’s spreadsheet rather than derived from an actual model. That is the wrong way to make the decision. The right way starts with understanding what each channel is structurally capable […]
A content calendar only works if it is built around dates your audience actually cares about. Instead of reacting to whatever trends on a given week, you can map the year in advance around holidays, awareness months and major cultural moments, then slot campaigns in with time to actually produce them well. Below is a […]
Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported […]
Most SEO programs fail quietly. Nobody misses a deadline or breaks a page overnight — a meta description gets wiped out during a plugin update, a backlink profile picks up spam nobody notices for months, or a report keeps repeating the same three metrics while the real story is happening somewhere nobody is looking. An […]
Listen to the article 12 min This audio is auto-generated. Please let us know if you have feedback. It’s the end of the first week back in the office. So how are we all feeling? Over the past week, I’ve outlined a range of considerations for social media marketing planning in 2026, looking at the […]