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This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get your content cited in AI responses. This article goes deeper: the protocols forming the infrastructure layer that make everything else possible. The early web needed […]
Evergreen content used to be the safest bet in the content calendar: write it once, let it rank, watch it compound for years. That model is breaking. AI Overviews answer the easy questions before a reader ever clicks, and audiences are openly tired of 2,000-word posts padded around a one-sentence answer. An evergreen content strategy […]
Google’s John Mueller responded to a question about whether core updates roll out in stages or follow a fixed sequence. His answer offers some clarity about how core updates are rolled out and also about what some core updates actually are. Related reading: Google answers why some seos split their sitemap into. Question About Core […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The Science Of How AI Pays Attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. In “The Science Of How AI Picks Its Sources,” I analyzed 98,000 citation rows to understand which pages make it into […]
Welcome to the week’s Pulse: updates affect how your headlines appear in Search, how spam enforcement played out, and how AI content gets labeled. Here’s what matters for you and your work. Google Tests AI-Generated Headline Rewrites In Search Google confirmed that it’s testing AI-generated headline rewrites in traditional search results. The test uses language […]
Google’s March 2026 Spam Update was welcomed by many in the SEO community who were hoping for relief from listicles, AI content rewriters, and Google’s own AI Overviews that “rehash other people’s content.” The update unexpectedly finished in less than twenty-four hours, with a collective shrug and a yawn. Yet despite the underwhelming nature of […]
Technical SEO used to be the whole job. Crawl budgets, schema, load times, indexation — master those and you had a career. That is no longer true, and the shift is not subtle. Boards that once nodded along to ranking and traffic reports are now asking the question that already ended the “likes and followers” […]
For today’s Ask An SEO, we answer the question: “As an SEO, should I be using log file data, and what can it tell me that tools can’t?” What Are Log Files Essentially, log files are the raw record of an interaction with a website. They are reported by the website’s server and typically include […]
Last Friday afternoon, Digg died. Again. Two months. That’s how long the relaunch lasted before CEO Justin Mezzell pinned a eulogy to the homepage. The platform had raised $15-20 million. It had Kevin Rose. It had Alexis Ohanian – Reddit’s co-founder, no less. It had promises that AI would “remove the janitorial work of moderators […]
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy […]