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It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories, and your website is relatively popular within your editorial niche. Revenue is earned primarily via advertising. Google search is your biggest source of visitors. Management demands growth, and elevates traffic to the throne of all […]
Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent tweet from Google’s search product lead shows what the new kind of task-based search looks like. It’s increasingly apparent that the internet is transitioning to a model where every person has their own agent running […]
Google CEO Sundar Pichai’s description of search as a future “agent manager” made headlines this week after an hour-long interview with Stripe CEO Patrick Collison. As SEJ’s Roger Montti reported, Pichai described a version of search where users have “many threads running” and are completing tasks rather than browsing results. But the interview covered more […]
Welcome to the week’s Pulse: updates affect when you can start analyzing core update performance, how much you can trust your impression data, and what Google’s CEO thinks AI will do to software security. Here’s what matters for you and your work. March 2026 Core Update Is Complete Google’s March 2026 core update finished rolling […]
Google’s John Mueller responded to a question about how Google treats outbound links from a site that has a link-related penalty. His answer suggests the situation may not work in the way many assume. An SEO asked on Bluesky whether a site that has what they described as a “link penalty” could affect the value […]
The next time you ask an AI what product to buy, which agency to hire, or which software platform actually works, pay attention to where the answer comes from. Increasingly, it does not come from the vendor’s own website. It comes from a stranger’s Reddit comment written eighteen months ago, upvoted 847 times by people […]
In a recent interview, Google’s CEO, Sundar Pichai, explained how search is changing in response to advances in AI. The discussion centered on a simple question: If AI can act, plan, and execute, then what role will search play in the future? Information Queries May Become Agent AI Search The interviewer asked whether search remains […]
I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an […]
A search marketing professional from India wrote a blog post about how she feels about seeing the word guru used within the SEO community in a way that’s different from its meaning in India. Several people, including Google’s John Mueller, agreed with her and shared how they felt when people self-identify as SEO gurus. The […]
For more than a decade, Google’s share of global search traffic barely moved. It hovered between 91% and 93%, and the SEO industry built its workflow around that reality. As of March 2026, StatCounter data shows Google at 90.01% of worldwide search traffic, with Bing at 4.98%, Yahoo at 1.39%, Yandex at 1.34%, DuckDuckGo at […]