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About 59% of TikTok videos served to a new account’s For You feed are AI slop, according to a report from Kapwing, the video creation tool company. That’s roughly three times the rate Kapwing found on YouTube. The company manually reviewed over 10,000 TikTok videos across 20 categories and ran a separate fresh-account test, counting […]
Microsoft Advertising has launched Product Explorer, a new Merchant Center feature designed to help advertisers better understand product status and performance. The tool provides a searchable view of product catalogs. Advertisers can quickly see which products are serving, which have issues, and which are driving results. Product Explorer is currently available to U.S. advertisers with […]
Google’s John Mueller answered a question about website category structure in URLs. The context was about a website that offered the same content in multiple languages and the person asking the question wanted to know what was the best way to structure the category URLs. The main site is in English, representing their primary market. […]
MonsterInsights website has been under attack, is said to have been hacked, and is sending phishing emails to its customers. The free version of MonsterInsights is installed in over two million websites and is claimed to be installed on a total of three million sites. Screenshot Of MonsterInsights Website MonsterInsights MonsterInsights is a WordPress plugin […]
Google has launched information agents in Search for AI Ultra subscribers, covering all AI Mode languages and markets. Robby Stein, VP of Product for Google Search, announced the availability in a post on X and said access will expand to more people this summer. Information agents in Search are now available in all AI Mode […]
Google is giving advertisers more time to prepare for the transition from Dynamic Search Ads (DSA) to AI Max for Search. In a LinkedIn post, Google Ads Liaison Ginny Marvin announced that the automatic transition deadline has moved from September 2026 to February 2027. According to Marvin, the change comes in response to advertiser feedback. […]
Welcome to the week’s Pulse: updates affect how you read post-update rankings, what new click data says about Google traffic, and where your local reporting lives. Here’s what matters for you and your work. Reddit Gained Top Positions In Every Niche After The May Core Update SE Ranking analyzed 100,000 keywords and found Reddit grew […]
Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built for one that did. Five […]
YouTube is expanding its in-app video sharing and messaging feature to the U.S., U.K., Brazil, Singapore, and several U.S. territories, per the availability list on its help page. The rollout, announced in a blog post, lets users 18 and older share videos and chat about them without leaving the YouTube app. It brings back a […]
I’m far from Google’s biggest fan. In fact, I have a well-earned reputation as an outspoken critic. But I believe my criticism comes from a position of fairness and balance. When Google does something right, I want to highlight that as well. This is one such occasion. I see what Google is trying to do […]