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Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts in one place. People can follow their favorite websites and creators to see more of their content in Google Discover. What Search Profiles Include Creators can customize their profile with […]
At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO. For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for […]
A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily samples of 100,000 ChatGPT responses. SISTRIX compared citations in the four days before the change with the four days after it. The company describes the […]
Google’s John Mueller responded to a question about whether Google’s guidance on LLMs.txt is contradictory. His answer shows why Google considers LLMs.txt speculative for now and why WebMCP, a Google-backed proposal, might be what SEOs and site owners should be looking into. LLMs.txt, Chrome Lighthouse, And Google’s Guidance A discussion on Reddit asked about the […]
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one […]
Google CEO Sundar Pichai said Google has spent 25 years learning how to measure user satisfaction in Search, including engagement, sessions, return behavior, and bounce-backs, saying that those metrics help Google improve AI Search. When asked about the concept of Google Search traffic dwindling to zero, the Google Zero scenario, Pichai insisted that the reality […]
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s also not the return the […]
Google announced that Preferred Sources is coming to AI Overviews and AI Mode, alongside new article carousels and an expansion of the “Highly Cited” label across search results. Users have now selected more than 345,000 sources through Google’s Preferred Sources feature, up from roughly 90,000 when the company expanded the tool globally. Preferred Sources In […]
YouTube is making it easier for everyone to see when AI is used in videos by adding automatic detection and putting labels in more noticeable spots. The changes will affect where labels appear and how they’re applied. YouTube Creator Liaison Rene Ritchie detailed the updates in a video posted alongside the announcement. Where Labels Are […]
Google CEO Sundar Pichai acknowledged room for improvement in AI Overviews when shown a live product-query result during a Decoder podcast interview with Nilay Patel. Patel showed Pichai a live search result. Pichai called it “more opinionated than it should be” for the query. The interview was recorded after Google I/O 2026. What Pichai Said […]