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Somewhere on your site right now, an autonomous agent may be giving up. It found you, decided you were the right answer, then hit a checkout flow it could not operate without a human. It left. No error logged, no ticket filed, no analytics event. The customer never knew, because the customer was never watching. […]
Agent-readiness crossed from concept to measurable infrastructure this week. On April 17, as Cloudflare Agents Week extended into its sixth day, the company shipped isitagentready.com, a public scanner that scores any website on how prepared it is for AI agents. Paste a URL, get a score, see which checks passed and which failed, read AI-generated […]
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If Bing said structured data deserved real effort, Google said the same. Practitioners optimized for Google with […]
This week’s Ask An SEO question: “How do you stress-test a staging environment to surface SEO risks before a large-scale launch?” It is one of the most important questions to answer when considering rolling out new websites, migrations, or significant changes to your live site. First, let’s look at the difference between a “staging” site […]
Google’s Search and Chrome documentation now point in different directions on llms.txt, depending on whether the goal is Search visibility or agentic browser readiness. Google Search recently published a new optimization guide that lists llms.txt among the tactics you don’t need for generative AI features. The guide groups it with content chunking, AI-specific rewriting, and […]
On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. Not a crawler. Not a training bot. An agent. Google-Agent is the user agent string for AI systems running on Google infrastructure that browse websites on behalf of users. When someone asks an AI assistant to research a product, fill […]
Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that adding JSON-LD didn’t produce a clear citation lift across Google AI Overviews, AI Mode, or ChatGPT. These developments weaken two common pitches for schema markup: increased SERP visibility and potential AI citation gains. This article […]
I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic traffic, leadership was frustrated, and from their perspective, nothing was being done to fix it. The SEO saw it very differently. They had submitted more than 1,400 tickets over the previous 18 […]
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. How do I optimize my site for ChatGPT and Perplexity, not just Google? How do I know if AI bots are actually crawling my site? How should my technical SEO strategy change for AI Search? A significant portion of […]
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]