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The UK’s Competition and Markets Authority has imposed a new conduct requirement on Google Search that will let publishers opt out of having their content used in AI search features. The requirement follows the CMA’s decision to designate Google with strategic market status in general search. It sits under the UK’s digital markets competition regime, […]
Websites used to have two kinds of visitors: people and crawlers. Now there is a third, and it behaves like neither. An AI agent reads a page the way a search bot does, then acts on it the way a paying customer does — filling forms, comparing prices, completing checkout, booking an appointment. That combination […]
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse that anybody can run. You do not need external software to run it. You can do it right from within your Chrome browser. The report tells you whether your website is discoverable for AI […]
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one […]
AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s products, services, expertise, locations, leadership, and relationships are distributed across dozens of pages. An AI model retrieves fragments from those pages, stitches them together probabilistically, and generates an answer. The […]
Anyone selling you llms.txt, content chunking, or AI-specific schema as the path to AI Overview citations has been wrong for 18 months. Google said so. But there is a wrinkle worth pulling out. “Wrong for Google Search” is not the same as “wrong for AI agents.” In the section answering whether SEO is still relevant […]
An SEO recommendation deck rarely fails because the diagnosis is wrong. It fails because the room hears an accusation instead of a plan. That distinction — between what a strategist means and what an executive hears — explains more stalled enterprise SEO and GEO initiatives than any technical gap ever does. A useful illustration: a […]
HTTP Archive’s latest Core Web Vitals Technology Report compares seven content management platforms, and the headline finding cuts against a common assumption: neither page weight nor Lighthouse lab scores reliably predict how a platform actually performs on Core Web Vitals in the real world. The platform that should have struggled the most, Shopify, finished third. […]
Somewhere on your site right now, an autonomous agent may be giving up. It found you, decided you were the right answer, then hit a checkout flow it could not operate without a human. It left. No error logged, no ticket filed, no analytics event. The customer never knew, because the customer was never watching. […]
Agent-readiness crossed from concept to measurable infrastructure this week. On April 17, as Cloudflare Agents Week extended into its sixth day, the company shipped isitagentready.com, a public scanner that scores any website on how prepared it is for AI agents. Paste a URL, get a score, see which checks passed and which failed, read AI-generated […]