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Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they […]
Launching a new website, whether it’s a redesign, replatform, or full CMS migration, is often treated as a milestone for a business. But for SEO teams, it can quickly become a high-risk transition. Even migrations that appear technical sound at launch can trigger significant visibility and traffic declines in the months that follow. In more […]
The UK’s Competition and Markets Authority has imposed a new conduct requirement on Google Search that will let publishers opt out of having their content used in AI search features. The requirement follows the CMA’s decision to designate Google with strategic market status in general search. It sits under the UK’s digital markets competition regime, […]
The agentic web is the layer of the internet where AI agents, acting on behalf of humans, discover, read, and transact with websites. It exists alongside the human web and is measured separately. For most of the internet’s history, three classes of visitor showed up at a website: humans, search engine crawlers, and robots running […]
Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse that anybody can run. You do not need external software to run it. You can do it right from within your Chrome browser. The report tells you whether your website is discoverable for AI […]
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one […]
AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider the typical situation. A brand’s products, services, expertise, locations, leadership, and relationships are distributed across dozens of pages. An AI model retrieves fragments from those pages, stitches them together probabilistically, and generates an answer. The […]
Anyone selling you llms.txt, content chunking, or AI-specific schema as the path to AI Overview citations has been wrong for 18 months. Google said so. But there is a wrinkle worth pulling out. “Wrong for Google Search” is not the same as “wrong for AI agents.” In the section answering whether SEO is still relevant […]
A few years ago, I was working on a large-scale global digital transformation initiative. After weeks of analysis, stakeholder interviews, audits, and performance reviews, I assembled the first draft of the executive readout presentation. The findings were direct and intentionally candid. I had sections labeled “Challenges,” “Problems,” “Risks,” and “Organizational Gaps.” To me, those labels […]
HTTP Archive’s latest Core Web Vitals Technology Report ranks seven content management platforms and offers the surprising insight that page weight and PageSpeed Insights Lighthouse scores do not always predict Core Web Vitals performance. Why Core Web Vitals Matter Core Web Vitals (CWV) are metrics created by Google to show: How quickly a web page […]