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Yoast announced a new Schema Aggregation feature that locates your site’s entire structured data in one location. The integration enables WordPress sites that use Yoast’s plugin to make website content more readable and usable to AI systems. Coherent Entity Disambiguation The new Schema Aggregation feature makes relationships between entities on a site easier for AI […]
Builderius has released an experimental AI integration that connects Anthropic’s Claude to live WordPress projects through the Model Context Protocol. The release enables the AI to read the full state of a Builderius template and apply structural changes directly inside the visual development environment. Instead of generating isolated snippets of code, the system operates on […]
Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for thumbnails in Search results and Discover. The company added a new section called “Specify a preferred image with metadata” to its Image SEO best practices page. It also updated the Discover documentation to reference the […]
Welcome to the week’s SEO Pulse for the best of this week’s news: updates cover what early data reveals about the February Discover core update, why Google may ignore a valid sitemap, and how businesses are trying to game AI assistant memory. Here’s what matters for you and your work. Discover Core Update: Early Data […]
Google’s Gary Illyes and Martin Splitt used an episode of the Search Off the Record podcast to walk through how Google’s crawler handles HTML. The conversation revealed differences between how browsers and Googlebot process the same page. The discussion covered resource hints, metadata placement, and HTML validation. Several of Illyes’ explanations challenge assumptions about which […]
Anthropic updated its crawler documentation this week with a formal breakdown of its three web crawlers and their individual purposes. The page now lists ClaudeBot (training data collection), Claude-User (fetching pages when Claude users ask questions), and Claude-SearchBot (indexing content for search results) as separate bots, each with its own robots.txt user-agent string. See also: […]
If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web Almanac SEO chapter referenced in […]
Google’s Universal Commerce Protocol (UCP) is not a future roadmap item anymore. On February 11, 2026, Vidhya Srinivasan, Google’s VP/GM of Advertising & Commerce, confirmed that Wayfair and Etsy already support UCP, letting shoppers buy directly inside AI Mode. Waitlists are still the entry point for most merchants, but the capabilities behind them are shipping […]
Google’s John Mueller answered a question about why a Search Console was providing a sitemap fetch error even though server logs show that GoogleBot successfully fetched it. Related reading: Google gives sites AI search opt-out, but not the data to. The question was asked on Reddit. The person who started the discussion listed a comprehensive […]
Penske Media Corporation (PMC) filed a federal court memorandum opposing Google’s motion to dismiss its antitrust lawsuit. The company argues that Google has broken the longstanding premise of a web ecosystem in which publishers allowed their content to be crawled in exchange for receiving search traffic in return. Related reading: FTC announces appeal in meta […]