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Google’s Gary Illyes and Martin Splitt used a recent episode of the Search Off the Record podcast to discuss whether webpages are getting too large and what that means for both users and crawlers. The conversation started with a simple question: are websites getting fat? Splitt immediately pushed back on the framing, arguing that website-level […]
Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of advanced algorithms that drastically reduce AI processing size and memory requirements. Their blog post says, “This has potentially profound implications … especially in the domains […]
Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing over whether to block AI search bots, whether to call ourselves SEOs or GEOs, or optimizing to get mentioned in ChatGPT, the reality of the web is moving far past […]
Most SEO failures aren’t caused by bad SEOs. They’re caused by organizations that don’t have the systems to support them. That’s the argument Ash Nallawalla has been building across five books and over 24 years of enterprise SEO experience in Australia. As a visibility governance consultant based in Melbourne, Ash has worked in-house for some […]
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types. The most notable addition is digitalSourceType, a property that lets forum and Q&A sites indicate when content was created by a trained AI model or another automated system. Content Source Labeling Comes To Forum Markup […]
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that rebranded in 2015. Apparently everything was updated to the new brand name, but Google’s search results stubbornly persist in showing the old branding. Old Brand Name Shown In Title Tags The person asking the question […]
Joost de Valk, the co-founder of the Yoast SEO plugin, provoked a discussion and some controversy with a recent blog post that posited that the concept of needing a content management system (CMS) to publish a website is increasingly outdated. This insight came to him after migrating his site to a static Astro-based website with […]
Every website now has two audiences. One is human: people who click, scroll, and read. The other is software: AI agents that browse, compare, and increasingly buy on someone else’s behalf. Most sites are still built for the first audience only, and that gap is about to get expensive. This is the first piece in […]
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice, and what new data shows about AIO click behavior and publisher traffic. Here’s what matters for you and your work. Google Personal Intelligence Now Free For US Users Google expanded Personal Intelligence from paid AI […]
For today’s Ask An SEO, we answer the question: “As an SEO, should I be using log file data, and what can it tell me that tools can’t?” What Are Log Files Essentially, log files are the raw record of an interaction with a website. They are reported by the website’s server and typically include […]