Description

A store built for 50 products doesn’t automatically work for 500. The problems that show up at real scale are different ones: generic search that returns irrelevant results the moment your catalogue gets deep, filtering that only handles one attribute at a time when shoppers need to narrow by size, colour, and price together, a theme that looks fine with a handful of products but was never designed to carry brand identity across hundreds of product and category pages, and analytics that tell you traffic went up without telling you which pages actually turned into orders.

This happens because the tools that make a small catalogue workable — basic WooCommerce search, a default theme, a simple category menu — were never built with hundreds of products in mind. They don’t break outright, which is exactly what makes the problem easy to miss: the store still loads, products still show up, orders still come through. What’s actually happening is that a growing share of shoppers give up before they find what they came for, because search returned the wrong thing or filtering couldn’t narrow the list far enough, and there’s no obvious error to point to — just a conversion rate quietly lower than it should be.

Growth Store Build is everything in Starter Store Build, extended for catalogues up to 1,000 products: custom design and brand implementation in place of a generic theme, advanced filtering and search that actually helps shoppers narrow down a large catalogue instead of scrolling through it, multi-currency or multi-language support if you sell internationally, speed optimisation baked in from the start rather than bolted on once pages start feeling slow, and analytics wired up to track conversions from day one instead of being added later once you’re already flying blind on what’s working.

What makes this different from simply installing a bigger theme and a filtering plugin on top of a Starter-level setup is that every one of these pieces is built to work together at the scale you actually operate at. Custom design isn’t decoration — it’s built around how a 1,000-product catalogue actually gets browsed, with category and filter layouts designed for that volume rather than adapted from a five-product demo. Speed optimisation matters more here too: a slow page costs conversions on any store, but the cost compounds across a catalogue this size, where a shopper comparing dozens of similar products has dozens of chances to give up on a slow load instead of one.

Multi-currency and multi-language support sits in the same category of problem: it’s straightforward to bolt a currency switcher onto a small store, and just as straightforward for it to display the wrong price, apply the wrong tax logic, or break checkout entirely once real international orders start arriving. At the scale this build targets, international support is configured as part of the same fixed-price project as everything else — payment gateway, shipping, and tax rules carried over from the Starter foundation — rather than treated as a bolt-on feature added after the fact and tested for the first time on a paying customer.

How it works

1. Scope, catalogue and integration mapping. We start by mapping your catalogue, order volume, any systems you need this to integrate with, and your must-have features — the same discovery Starter Store Build starts with, but scaled to account for the extra complexity a larger catalogue and custom design bring. That turns into a written scope with a fixed price and timeline before development begins.
2. Brand and design. Rather than a fast off-the-shelf theme, the store is custom designed around your brand — colours, typography, layout decisions specific to how your catalogue should be browsed, not a generic template with your logo dropped on top.
3. Catalogue, filtering and search build. Products are imported and structured the same way as in Starter, then advanced filtering and search are built on top so shoppers can narrow a large catalogue by the attributes that actually matter for what you sell, instead of relying on WooCommerce’s default single-attribute search.
4. International and technical setup. If you sell across borders, multi-currency or multi-language support is configured alongside the payment gateway, shipping, and tax rules carried over from the Starter foundation. Speed optimisation is applied across the build rather than as a final pass, since a large, filterable catalogue has more that can slow it down than a small one.
5. Analytics, review and handover. Conversion tracking and analytics are wired up before launch, so you have real data from day one instead of a gap while it gets added later. Typical delivery is four to six weeks depending on catalogue complexity, and you review a working store before the final balance is due.

Who this is for: This fits growing stores that have outgrown a basic setup — where generic filtering, a template theme, or search that doesn’t understand your catalogue has started costing visible sales. It also fits new stores launching with a catalogue large enough from day one that a Starter-level build wouldn’t hold up under real shopper behaviour. If your catalogue is under 50 products and you don’t yet need custom design or advanced filtering, Starter Store Build covers the essentials at a lower cost, and this tier is there when you outgrow it.

What’s included

• ✓Everything in Starter
• ✓Custom design & brand implementation
• ✓Advanced filtering & search
• ✓Multi-currency or multi-language
• ✓Speed optimisation
• ✓Analytics & conversion tracking
• ✓4–6 weeks typical delivery

Advanced filtering and search is the piece that does the most work at this catalogue size: it’s the difference between a shopper finding the one product they want among a thousand and giving up after the second irrelevant result. Custom design and brand implementation matters for the same reason retail stores invest in layout — a catalogue this size is being actively browsed and compared, not just glanced at, so how it’s organised and presented directly affects whether someone finds what they need. And analytics and conversion tracking wired up from day one means you know which of those thousand products, categories, and filters are actually driving orders, rather than finding out months later once the data gap has already cost you decisions.

We start by mapping your catalogue, order volume, integrations, and must-have features, then send a written scope with a fixed price and timeline before any work begins — the same fixed-price approach as Starter Store Build, scaled to account for custom design, advanced filtering, and whatever international support you need. There are no hourly surprises and no scope that quietly expands once development starts.

It’s a one-time project fee, with 50% due at the start and the remaining balance due on delivery. Typical delivery is four to six weeks, depending on catalogue complexity — a straightforward 200-product catalogue with one currency moves faster through the process than a 1,000-product catalogue needing multi-language support and heavy filtering, and that difference gets set honestly in your written scope rather than promised as a flat four weeks regardless of what you actually need built.

Once delivered, you own the store outright, the same as with Starter Store Build — there’s no ongoing contract or platform lock-in attached to this purchase. Once the store is live, many owners at this scale pair it with our Commerce Care Plan to keep checkout, updates and backups monitored month to month, or an E-commerce SEO Audit & Roadmap to start turning the new catalogue’s structure into organic traffic. Neither is required — if it turns out your catalogue is actually under 50 products and doesn’t need custom design or advanced filtering, Starter Store Build covers the essentials at a lower cost, and that’s worth raising before ordering rather than after, since scope is fixed once the written proposal is agreed.

Because this build carries more moving parts than a Starter-level store — custom design, filtering logic, potentially multiple currencies or languages — the mapping stage at the start matters even more here. Order volume and integrations get discussed specifically, not just catalogue size, because those are the details that most often change what “four to six weeks” actually means for a given store. Getting that right in the scope is what keeps the delivered store matching what was agreed, rather than needing rework after launch.

How is this different from just adding a filtering plugin to a Starter-level store? A plugin bolted onto a generic theme still has to work within that theme’s layout and structure. Growth Store Build designs the filtering, search, and category structure together with the custom design from the start, so they’re built to handle a catalogue this size rather than adapted to survive it.

What if my catalogue is closer to 1,000 products with multiple currencies — does the timeline change? Yes, and that gets reflected honestly in your written scope rather than glossed over. Four to six weeks is typical; a catalogue at the upper end of that range with multi-language support built in tends to land toward six weeks rather than four, and you’ll know which before work starts, not partway through.

Do I need Starter Store Build first, or can I start directly with Growth? You can start directly here — Growth Store Build includes everything in Starter as its foundation, so there’s no need to buy the smaller build first and upgrade later. It’s built for stores that already know they need custom design, advanced filtering, or a catalogue beyond 50 products from day one.

One-time project. Fixed price, no surprises. You get a written scope and a fixed price agreed before any work starts, scaled to your actual catalogue and integrations, so the number you sign off on is the number you pay. Secure checkout — payments processed via Stripe, bank transfer, or crypto (Mercuryo). Questions before ordering? Talk to us first.