Description

Once a business grows past a handful of services, a five-page website stops being able to carry the weight. There’s no room to give each service line its own page, nowhere for a blog to live, and the contact form that worked fine for a simple enquiry can’t handle the kind of lead that needs to specify which service, which location, or which product they’re asking about. The site keeps existing, but it stops doing the one thing a business website is supposed to do at this stage: turn visitors into qualified enquiries rather than just visits nobody can act on.

This happens quietly, because a website is rarely the thing that gets rebuilt proactively. The business grows, adds a second and third service, starts writing case studies or announcements somewhere, and the site just absorbs it as best it can — a page crammed with three services that each deserved their own, a blog bolted onto a template that was never designed to hold one, a generic contact form that can’t route different enquiry types to different people. None of it is broken exactly, but none of it is working as hard as it should be either, and the businesses competing for the same customers with a properly structured site are converting more of the same traffic.

Business Website is built for that scale specifically: up to 15 pages, fully custom designed rather than adapted from a template, with a proper blog and content structure so publishing doesn’t require a developer every time and older content stays organised as it grows. Advanced forms and integrations mean an enquiry can capture exactly what you need to know and route straight into your CRM, inbox, or scheduling tool instead of sitting in a generic contact form submission. Speed optimisation is built in to Core Web Vitals standards from the start rather than patched in afterwards, and analytics and conversion tracking are wired up from launch, so from day one you can see which pages are actually generating enquiries instead of guessing.

The difference in how this gets built, compared to a site assembled piecemeal as needs come up, is that all fifteen pages, the content structure, and the integrations are planned together from the start against a single fixed scope and price. Nothing gets bolted on awkwardly six months later because it wasn’t considered at the outset — the blog structure, the forms, and the page hierarchy are designed to work together as one system aimed at generating enquiries, not fifteen pages that each solve a different problem in a different way.

This also changes what “custom design” actually means at this scale. On a small site, custom design mostly affects how the homepage and one or two other pages look. On a 15-page site, the design has to hold together across service pages, blog posts, forms, and whatever else the business needs — templates for each page type, a consistent way of presenting a service versus a blog post versus a contact page, and a visual system flexible enough to add a sixteenth page later without it looking like it came from somewhere else. That’s a different kind of design work than a handful of standalone pages, and it’s why the full site is designed as one system from the outset rather than page by page as each one comes up.

How it works

1. Discovery. A structured conversation covering what the site needs to achieve, who it’s talking to, and what it must integrate with — your CRM, your booking system, your existing email tools. For a 15-page site this matters more than it does for a smaller build, because the page structure and the forms depend on getting this right before design starts.
2. Written scope, fixed price, and timeline. Based on discovery, you get a written scope covering the page structure, the blog and content plan, and the integrations required, along with a fixed price and timeline — agreed before development begins so there’s no ambiguity about what’s included. The 50% deposit is due at this stage.
3. Custom design. The site is designed fully around your business and brand rather than adapted from a template, with the blog and content structure planned as part of the design rather than added afterward as an afterthought section.
4. Build, integrate, and optimise. Pages get built out, advanced forms are configured and connected to the integrations agreed in scope, and speed optimisation is applied throughout to hit Core Web Vitals standards on every page — not just the homepage, which is the page most speed work quietly stops at.
5. Analytics, review, and launch. Analytics and conversion tracking are wired up before launch so you can see performance from day one, you review the finished site and request adjustments, and it goes live. Typical delivery is around four weeks from kickoff, with the remaining balance due at launch.

Who this is for: This fits established businesses that need more than a handful of pages — multiple service lines, a content strategy, or forms and integrations a five-page site simply cannot support. It’s the right scale once you’re turning away the kind of complexity a small site can’t organise cleanly, whether that’s several distinct services each needing their own page, a blog you actually intend to keep publishing to, or lead forms that need to feed directly into the systems your team already works in. If your needs are simpler, Starter Website covers a smaller, single-focus site at a lower cost.

What’s included

• ✓Up to 15 pages
• ✓Fully custom design
• ✓Blog & content structure
• ✓Advanced forms & integrations
• ✓Speed optimisation to Core Web Vitals
• ✓Analytics & conversion tracking
• ✓4 weeks typical delivery

A few of these are worth unpacking. “Advanced forms & integrations” means forms built to capture what an enquiry actually needs — service selected, budget range, preferred contact method — and to send that information directly into the tool you already use to manage leads, rather than a generic contact form that dumps everything into one inbox for someone to sort manually. “Speed optimisation to Core Web Vitals” means the site is built and tested against Google’s actual performance benchmarks across the full 15-page structure, not just a homepage that’s been hand-tuned to score well while the pages behind it load slowly — the same attention to technical detail behind Google’s own guidance on using a 304 status code to conserve crawl budget rather than letting search engines re-fetch pages that haven’t changed. And “analytics & conversion tracking” means you can see, from the day the site launches, which pages are turning visits into enquiries and which aren’t — data you can act on instead of a website you have to take on faith.

Every project starts with discovery: what the site needs to achieve, who it’s talking to, and what it needs to integrate with. From that, we send a written scope covering the page structure, content plan, and integrations, along with a fixed price and timeline agreed before development begins — so the size and complexity of a 15-page build never turns into an open-ended engagement.

It’s a one-time project fee with 50% due at the start and the balance due at launch, and typical delivery is around four weeks depending on how much of the content and integration detail is settled during discovery. That timeline reflects the added planning a blog structure and custom integrations require compared with a simpler site — it’s not a delay, it’s the actual work of building fifteen pages properly rather than fast.

Once the site is live, you can edit it yourself — nothing about the build locks you into us for hosting or future changes, and the analytics and conversion tracking set up at launch keep working whether or not you engage us for anything further. If it later turns out even 15 pages and this level of structure isn’t enough, or you need ongoing content production layered on top of the blog structure this build gives you, Content Growth is built around exactly that — regular publishing into the structure already in place, rather than starting a content plan from scratch.

Support doesn’t end the day the site goes live. Because the scope, price, and page structure are all agreed in writing before development starts, there’s a clear record of exactly what was built and why — which makes it straightforward to come back later with a question about how something was set up, or to hand the documentation to an in-house developer if you ever bring web work in-house. If you’d rather have us keep an eye on updates, backups and uptime instead, Business Care Plan is built to sit underneath a site like this one month to month.

Questions people ask before ordering

Why four weeks instead of two? A 15-page site with a blog structure and custom form integrations has considerably more to plan and build than a five-page brochure site — the content hierarchy, the integration testing, and the Core Web Vitals work across every page all add real time. Four weeks is the realistic timeline for doing that properly rather than rushing it.

What if I’m not sure I need 15 pages? That’s exactly what discovery is for. If the conversation makes clear that a simpler five-page site actually covers what you need right now, Starter Website is the lighter option, and we’ll say so rather than scoping a bigger build than you need.

Does this work with our existing CRM or booking tools? The advanced forms and integrations are scoped during discovery specifically around what you already use, so enquiries route into your existing systems rather than requiring you to adopt a new one. If a particular integration needs confirming, that gets settled before the fixed price is agreed, not discovered partway through the build.

One-time project. Fixed price, no surprises. You’ll know the full scope, price, and timeline in writing before development starts, and walk away with a site built to generate enquiries from day one. Secure checkout — payments processed via Stripe, bank transfer, or crypto (Mercuryo). Questions before ordering? Talk to us first.