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The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a […]
Google’s Universal Commerce Protocol (UCP) is not a future roadmap item anymore. On February 11, 2026, Vidhya Srinivasan, Google’s VP/GM of Advertising & Commerce, confirmed that Wayfair and Etsy already support UCP, letting shoppers buy directly inside AI Mode. Waitlists are still the entry point for most merchants, but the capabilities behind them are shipping […]
Welcome to the week’s SEO Pulse: updates affect how links appear in AI search results, where organic clicks are going, and which languages ChatGPT uses to find sources. Here’s what matters for you and your work. Google Redesigns Links In AI Overviews And AI Mode Robby Stein, VP of Product for Google Search, announced on […]
Google Chief Scientist Jeff Dean said Flash’s low latency and cost are why Google can run Search AI at scale. Retrieval is a design choice, not a limitation, he added. In an interview on the Latent Space podcast, Dean explained why Flash became the production tier for Search. He also laid out why the pipeline […]
I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was disproportionately targeted to the company’s blog, or another folder containing informational articles and resources. That same organic trajectory […]
Penske Media Corporation (PMC) filed a federal court memorandum opposing Google’s motion to dismiss its antitrust lawsuit. The company argues that Google has broken the longstanding premise of a web ecosystem in which publishers allowed their content to be crawled in exchange for receiving search traffic in return. Related reading: FTC announces appeal in meta […]
Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a note in the SERPs saying that the website was down since early 2026. The Redditor didn’t create a post on Reddit, they just linked to their blog post that blamed Google and AI. This enabled Mueller to go straight […]
Three separate updates landed this week, a new Shopping ad test inside AI Mode, an AI search playbook from Microsoft Advertising, and a candid podcast admission from Google about keywords, and they all point at the same underlying shift. AI is not adding a new layer on top of paid search. It is stress-testing whether […]
Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company plans to connect advertising, commerce, and AI across Search, YouTube, and Gemini in 2026. The letter covers agentic commerce, AI-powered ad formats, creator partnerships, and creative tools. Several of the announcements build on features Google […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The […]