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Google AI Overviews Now Powered By Gemini 3

Google is making Gemini 3 the default model for AI Overviews in markets where the feature is available and adding a direct path into AI Mode conversations. The updates, shared in a Google blog post, bring Gemini 3’s reasoning capabilities to AI Overviews. Google says the feature now reaches over one billion users. What’s New […]

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How Do You Compete In Agentic Commerce?

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! More on that in surviving the impression squeeze. Agentic commerce transforms organic search from a source of cheap traffic into the mandatory gatekeeper of AI verification. Marketing arbitrage dies; product truth wins. Image Credit: Kevin Indig This week, we’re covering: Why agentic commerce […]

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Shopify Shares More Details On Universal Commerce Protocol (UCP)

Harvey Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables brands to be discovered by customers based on personalized recommendations, as opposed to advertising and classic search paradigms that are less personalized. Finkelstein said that […]

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PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions

Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates. Google rolled out campaign total budgets in open beta, introduced a new Direct Offers pilot inside AI Mode, and confirmed several Shopping promotion policy updates taking effect in early 2026. The updates affect how advertisers manage fixed promotional spend, […]

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