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Barry Adams argued recently that Google is creating an audience loyalty ecosystem. His view on the mechanics is that Preferred Sources, Search Profiles, and Subscription Linking provide publishers with new tools to remain visible to trusted readers. His piece tells businesses with loyal audiences how to keep them. The more difficult question is what happens […]
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every […]
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been […]
Google researchers published a new paper detailing a new way to catch spammers who are using generative AI to flood Google’s platform with spam and overwhelm its quality filters. While the research is focused on identifying video content spam, the techniques described could give an idea of methods that Google could use for web content […]
AI Mode visitors arrive at your website having already done the research. They compared options inside the AI, refined their query three times, and planned. By the time they click through to you, they are not browsing. They are ready to complete a task. Your website is still built to persuade someone who has not […]
This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own. Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more revenue. In 2026, that logic […]
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different inputs. Channel and content resource work separation isn’t new, but the pressure has increased as search results have become even more complex. Depending on the query, Google can include AI Overviews, text ads, shopping results, […]
This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. Which prompts should I prioritize tracking for AI visibility? Does exact wording change which brands AI engines recommend? Do I need to track every way someone might phrase a prompt in AI search? Marketers often panic about the […]
The United States government has issued a national security legal order to Anthropic to suspend access to their new Fable 5 and Mythos 5 AI Models. The order effectively compels Anthropic to cut access for everyone as it would essentially be impossible to check foreign national status. Export Control Directive The United States government issued […]
Google has launched information agents in Search for AI Ultra subscribers, covering all AI Mode languages and markets. Related reading: bing rolls out AI citation share in webmaster tools. Robby Stein, VP of Product for Google Search, announced the availability in a post on X and said access will expand to more people this summer. […]