30 N Gould St Ste N, Sheridan, WY 82801
+212 681 53 04 05
contact@skyweb3agency.com
At SMX Advanced in Boston earlier this month, I sat through back-to-back sessions from Crystal Carter, Head of AI Search and SEO Communications at Wix, and Jen Cornwell, Senior Director of AI SEO at Tinuiti. On paper, they covered the same beat: how AI search is reshaping the marketer’s job. In the room, they could […]
John Mueller, a Google Search Advocate, explained in a reply on Bluesky that Google’s new Search Console generative AI report counts impressions in response to a question about what’s recorded when a site appears in AI Overviews and AI Mode. This question is relevant for anyone reviewing the new report and questioning why their impression […]
Most SEO teams can still confirm whether their content is ranking. Far fewer can answer the question that matters now: of the 10 pieces published last month, how many were indexed, how many were cited in ChatGPT, and how many still held their position by week three. That measurement gap is the new AI search […]
Google is bringing AI agents to the publisher side of its advertising business. The company announced Ask Ad Manager, a new Gemini-powered assistant built directly into Google Ad Manager. The tool is designed to help publishers troubleshoot delivery issues, generate reports, and navigate the platform through conversational prompts instead of manual workflows. Ask Ad Manager […]
Barry Adams argued recently that Google is creating an audience loyalty ecosystem. His view on the mechanics is that Preferred Sources, Search Profiles, and Subscription Linking provide publishers with new tools to remain visible to trusted readers. His piece tells businesses with loyal audiences how to keep them. The more difficult question is what happens […]
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every […]
As an industry, we’re still learning and working out how to approach AI prompt tracking effectively. A lot of tools have evolved in a short space of time, approaching the problem in the same way we have rank tracking. Rank tracking has always had some level of variance, but the levels of personalization have been […]
Google researchers published a new paper detailing a new way to catch spammers who are using generative AI to flood Google’s platform with spam and overwhelm its quality filters. While the research is focused on identifying video content spam, the techniques described could give an idea of methods that Google could use for web content […]
AI Mode visitors arrive at your website having already done the research. They compared options inside the AI, refined their query three times, and planned. By the time they click through to you, they are not browsing. They are ready to complete a task. Your website is still built to persuade someone who has not […]
This post was sponsored by Expert Callers. The opinions expressed in this article are the sponsor’s own. Why did my inbound traffic drop suddenly? Are B2B leads dropping everywhere? Is AI Overviews hurting B2B leads? For two decades, the logic was simple: more traffic meant more leads, more leads meant more revenue. In 2026, that logic […]