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This week’s Ask an SEO question is a bit different. The person wants to know how they can keep relevant and feel secure in their jobs with AI replacing people. In addition to this question, someone at the Digital Marketing EU conference in Lisbon asked, “How do we pay affiliates so we can use them […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most teams talk about “AI visibility” like it’s one thing. New data on 3.7 million citations across ChatGPT, Perplexity, and Google AI Overviews suggests it isn’t. And the gap between the three engines is wider (and more strategically important) than your dashboard likely admits. […]
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]
Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and Google’s eighth-generation TPUs, built for agentic workloads. Google also released Gemma 4, described as byte-for-byte the most capable open model available, along with Deep Research Max for advanced autonomous data synthesis […]
Google has talked about AI search clicks several different ways since AI Overviews launched. This week, the company added new link surfaces instead of new click data. This article traces how Google’s public language about clicks has changed, what each phase revealed, and what this week’s five new link features add to the conversation. “No […]
Welcome to the week’s Pulse: updates affect how links appear inside AI search results, which types of sites gained or lost visibility in the March core update, and how Google’s Preferred Sources feature works across new markets. Here’s what matters for you and your work. Google Adds More Links And Link Context To AI Search […]
Search engines were designed to do several things at once: Rank a field of options, route the user to one of them, and keep the human inside the decision so the engine never owned the choice. That last part was not an accident. It was the liability architecture. Large language models were built without any […]
This month’s Ask the PPC question about AI ad placements is near and dear to my heart. We’ve seen ads begin showing up on AI surfaces since 2024, and yet, they still have an air of mystery about them: “Ads are starting to show up in AI chat experiences. How should advertisers think about these new […]
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and AI Overviews. The changes add subscription labels and inline links within responses, among other features. Related reading: Google puts recipe links at top of AI mode responses. Here’s an example of how the changes will […]
The old URL checklist still applies: keep it short, use hyphens, work the keyword in. But that checklist was written for crawlers that follow redirects, resolve canonicals, and can usually infer context even from a messy path. A growing share of your audience now finds content through AI assistants — ChatGPT, Perplexity, Claude, Google’s AI […]