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A big following on Facebook or Instagram does not translate into AI citations the way most marketing teams assume. AI Overviews cite social content constantly now, but not because an account has scale — they cite whatever content answers the exact question in front of the model. A 5,000-follower account with real expertise or a […]
This week’s search and AI news covers four threads that don’t reduce to a single ranking chart: a spam update working through the index, Google building interactive tools directly into AI answers, a new button that lets readers choose your site as a preferred source, and a sudden, still-unexplained drop in how often ChatGPT cites […]
Google has begun rolling out the August 2026 spam update, applying it globally and across all languages. It’s the third spam update of the year, following rollouts in March and June. Unlike some previous spam updates, Google did not pair this rollout with new spam policy language or a companion blog post explaining what changed. […]
Google has begun rolling generative UI out of AI Mode and into AI Overviews, extending a feature that builds custom visual layouts, interactive tools, and simulations on the fly to the much larger of its two AI search surfaces. The company announced the expansion in a back-to-school update. In practice, generative UI most often produces […]
The LinkedIn feed this month is full of the same argument in different words: the algorithm changed, discovery is broken, the machines are winning. Media veteran Tony Uphoff pushed back on that framing in a recent Substack post, and the underlying numbers he cites are real — they just don’t point where the outrage says […]
Google is rolling out three personalization changes across Search, Discover, and Google News, the most consequential of which gives publishers a new embeddable button for getting selected as a Preferred Source. Google detailed the update in a blog post, alongside new natural-language controls for the Discover feed and customizable audio briefings in Google News. The […]
Search Console added Search Generative AI performance reports on June 3, 2026, giving site owners an official view of how often their pages show up in AI Overviews and AI Mode. It’s a genuine step forward, but it has a specific hole: the report shows impressions and pages, not the queries that triggered them. Neither […]
Google has started pushing generative UI into AI Overviews, meaning search results can now generate an interactive tool on the spot instead of just linking to one. For any site that earns traffic from an embedded calculator, converter, or simulation, that is a direct competitive threat, and Google’s own research suggests the overlap goes well […]
In early August, an SEO named Anastasia Kourou spotted something strange in her Search Console report: queries that weren’t searches at all. “Yes.” “Yes go on.” “Yes, pricing.” She posted a screenshot and asked Google’s John Mueller directly whether Search Console was somehow logging what people say to an AI chatbot. Mueller confirmed it was. […]
Most content teams have already rewritten how they format articles for AI systems — clear headings, direct answers, tidy structure. Far fewer have rewritten how they decide which articles to write in the first place. That second step is still handled the old way: pull a keyword tool, sort by search volume, build the calendar […]