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An ad account can look completely healthy and still be lying to you. Campaigns run, keywords match intent, dashboards show green — and underneath it all, Smart Bidding is optimizing toward a value signal that has quietly drifted away from what the business actually collects. Advertisers usually blame the platform when they notice the gap. […]
Anthropic won’t say exactly how it watermarks Claude’s text output, but a close read of two of its own web pages, combined with a 2026 research paper, points to a specific candidate technique — and it isn’t the kind of watermarking most people picture. The company’s watermarking announcement lists six properties of the system: it’s […]
The organic search user journey many of us optimized for is changing, especially in healthcare. Before AI, the most common approach people used was to open Google, search their symptoms, scan the results, and click through to a page. Now, users increasingly read the AI Overview at the top of the results and stop there, […]
Rightly or wrongly, publisher discoverability has been taken care of by search for years. Traffic from Google was and is so valuable – and in recent times, so vast from Discover – that reach has never been a problem. Not until very recently. As behaviors, platforms and the internet morph into something less website-friendly, business […]
Snapchat announced that its recommendation algorithms will reward human-authored videos in its Spotlight feature and will no longer recommend “wholly AI-generated videos.” The move comes against the backdrop of the EU Commission’s recent AI transparency law and anxiety towards AI felt by Snapchat’s dominant demographic, Gen Z users. Gen Z Anxiety About AI According to […]
Google’s John Mueller and Martin Splitt discussed what happens when spammers abuse website search functions to create thousands of spammy search pages. They said that Google begins to treat those pages as hacked. Website Search Spam And Quality Issues Virtually every website has a search function, and something that’s not clearly understood is that using […]
Y Combinator’s Diana Hu recently interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny said that Claude Code is more capable than is commonly understood, saying that prompt engineering is largely not important. Given that Claude doesn’t require “overthinking,” he suggested Claude Code users would be better off unfollowing AI influencers […]
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a […]
If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid […]
Google updated their review snippet documentation to add three more reasons why a site may become eligible for a manual action. Authentic human insights are an important quality of the kind of content that Google wants to rank, arguably even more so when it comes to review content. Three New Prohibitions On Review Content Google’s […]