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Snapchat announced that its recommendation algorithms will reward human-authored videos in its Spotlight feature and will no longer recommend “wholly AI-generated videos.” The move comes against the backdrop of the EU Commission’s recent AI transparency law and anxiety towards AI felt by Snapchat’s dominant demographic, Gen Z users. Gen Z Anxiety About AI According to […]
Google’s John Mueller and Martin Splitt discussed what happens when spammers abuse website search functions to create thousands of spammy search pages. They said that Google begins to treat those pages as hacked. Website Search Spam And Quality Issues Virtually every website has a search function, and something that’s not clearly understood is that using […]
Y Combinator’s Diana Hu recently interviewed Boris Cherny, the creator and head of Claude Code at Anthropic. Cherny said that Claude Code is more capable than is commonly understood, saying that prompt engineering is largely not important. Given that Claude doesn’t require “overthinking,” he suggested Claude Code users would be better off unfollowing AI influencers […]
Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a […]
If you run ecommerce campaigns on target CPA or target ROAS and any of them sit at “Limited by budget,” Google’s August 17 bidding change is going to move your numbers, and we’re likely not talking about the direction you want. Starting August 17, campaigns that are limited by budget and use a target-based bid […]
Google updated their review snippet documentation to add three more reasons why a site may become eligible for a manual action. Authentic human insights are an important quality of the kind of content that Google wants to rank, arguably even more so when it comes to review content. You will find more ideas in webmcp […]
The race to monetize AI visibility services, claiming new acronyms and extending existing fields of practice as whole new trenches of engineering, is something we’ve witnessed a lot over the past couple of years. We’re seeing new entrants to the market because they see a gap, but no one is really stopping to ask the […]
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured […]
The European Commission adopted two binding decisions that require Google to share anonymized Search data with rival search engines and to open parts of Android to competing AI assistants. The search data measures give eligible providers, including AI chatbots with search functions, access to anonymized query, click, view, and results-position data they can use to […]
Avinash Kaushik spent roughly 16 years inside Google, has held senior client-side roles at companies like Intuit and DirecTV, and now advises brands and agencies as chief strategy officer at Human Made Machine. So, when he tells marketers to renegotiate their agency contracts and expect savings of 25% to 75%, starting this month, it is […]