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Google has begun rolling out the August 2026 spam update, applying it globally and across all languages. It’s the third spam update of the year, following rollouts in March and June. Unlike some previous spam updates, Google did not pair this rollout with new spam policy language or a companion blog post explaining what changed. […]
The LinkedIn feed this month is full of the same argument in different words: the algorithm changed, discovery is broken, the machines are winning. Media veteran Tony Uphoff pushed back on that framing in a recent Substack post, and the underlying numbers he cites are real — they just don’t point where the outrage says […]
Smart Bidding gets blamed for a lot of things it did not cause. Teams argue about which conversion should be primary, tighten a target CPA, or switch strategies entirely, while the actual problem sits one layer below all of that: the conversions feeding the algorithm are not real. Not which conversions you count, but whether […]
YouTube is changing what counts as a “view” across long-form videos and live streams. The new rule counts a view starting from a video’s first frame, matching how Shorts have always been counted, rather than requiring the intentional-play threshold long-form video has used until now. What’s changing Going forward, YouTube will count views from the […]
If Google’s algorithms already catch most spam automatically, why does the company still need to roll out dedicated spam updates every so often? That’s the question SEO Eli Schwartz put directly to Google’s John Mueller, and the answer reveals something about how Google balances transparency against causing unnecessary panic among site owners. How Google’s spam […]
Ranking charts start moving before Google ever announces an update. SEOs notice the swings in Search Console, chatter starts on social media, and days later a named update lands. Google’s John Mueller was recently asked why the company doesn’t just call the update the moment the volatility begins, and his answer clears up a misconception […]
An ad account can look completely healthy and still be lying to you. Campaigns run, keywords match intent, dashboards show green — and underneath it all, Smart Bidding is optimizing toward a value signal that has quietly drifted away from what the business actually collects. Advertisers usually blame the platform when they notice the gap. […]
Anthropic won’t say exactly how it watermarks Claude’s text output, but a close read of two of its own web pages, combined with a 2026 research paper, points to a specific candidate technique — and it isn’t the kind of watermarking most people picture. The company’s watermarking announcement lists six properties of the system: it’s […]
The organic search user journey many of us optimized for is changing, especially in healthcare. Before AI, the most common approach people used was to open Google, search their symptoms, scan the results, and click through to a page. Now, users increasingly read the AI Overview at the top of the results and stop there, […]
Rightly or wrongly, publisher discoverability has been taken care of by search for years. Traffic from Google was and is so valuable – and in recent times, so vast from Discover – that reach has never been a problem. Not until very recently. As behaviors, platforms and the internet morph into something less website-friendly, business […]