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For more than two decades, digital strategy has revolved around a deceptively simple objective: Drive people to webpages. Search engines rewarded documents. Analytics rewarded pageviews. Marketing rewarded engagement. As organizations matured, they invested heavily in designing increasingly sophisticated digital experiences that guided customers through carefully orchestrated buying journeys. Information was intentionally distributed across dozens, sometimes […]
Everyone in the industry is going through the same thing right now. Your content team ships a solid asset, but traffic stays flat or declines. You pull up the analytics, see the line trending sideways, and conclude that AI content has stopped working. That verdict is often wrong. The data may be accurate, but the […]
Today’s question looks beyond the typical traffic-driving goals of AI visibility to the value those large language models provide a website owner, and asks: “AI crawlers are visiting my website increasingly often, but I can’t tell whether they provide any value. Should I allow them, block them, or treat different AI crawlers differently? How can […]
A Siteline report tested a Claude agent on 100 top B2B software products. It found access errors and hidden pricing caused the agent to visit third-party sites for info it couldn’t find on official pages. The report, by Siteline founder David Kaufman, involved running a simulated Claude agent through 534 attempts to discover monthly prices […]
Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used today. Thirty Years Of SEO Clay was among the cohort of SEOs who were learning and applying the art of optimization […]
I launched CitationIQ.com recently. Over the last two weeks, my logs claimed 33 AI assistants visited, a little better than two a day. That number is a lie. The real number? Six. Googlebot looked worse. Of 799 requests carrying its name, only 107 were real, though we all know scammers love to spoof Googlebot. And […]
Ad platforms will advocate for their traffic, impressions, and the attributable value they generate. This data plays an important role in helping marketers defend budget investments while fueling conversion-based bidding strategies. However, your brand still needs a clear understanding of what is truly driving value, especially across platforms. This month’s question gets at the heart […]
Microsoft Clarity now surfaces bot requests that go against a website’s URL rules in the tool’s Bot Analytics dashboard, the company announced in a blog post. Clarity will calculate and display these requests as a percentage of total bot activity over a given time frame and add to existing AI Visibility tools in the dashboard, […]
Google is bringing AI agents to the publisher side of its advertising business. The company announced Ask Ad Manager, a new Gemini-powered assistant built directly into Google Ad Manager. The tool is designed to help publishers troubleshoot delivery issues, generate reports, and navigate the platform through conversational prompts instead of manual workflows. Related reading: google’s […]
Everyone is using AI now. And almost everyone is using it the same way. You log into Google Ads, export a report, paste the CSV into ChatGPT or Claude, get an analysis, then repeat the whole process for Meta, Google Analytics 4, and whatever else is on your plate that week. Same painful process, every […]