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Google’s John Mueller answered a question about website category structure in URLs. The context was about a website that offered the same content in multiple languages and the person asking the question wanted to know what was the best way to structure the category URLs. More on that in the smart way to take back […]
MonsterInsights website has been under attack, is said to have been hacked, and is sending phishing emails to its customers. The free version of MonsterInsights is installed in over two million websites and is claimed to be installed on a total of three million sites. Screenshot Of MonsterInsights Website MonsterInsights MonsterInsights is a WordPress plugin […]
AI bots are increasingly affecting website performance, analytics, infrastructure costs, and content visibility. New research and infrastructure data suggest that the challenge is no longer simply scraping, but managing how automated traffic interacts with websites and the businesses that depend on them. Scraping Is The Least Of The Problems Many discussions among SEOs and site […]
YouTube is expanding its in-app video sharing and messaging feature to the U.S., U.K., Brazil, Singapore, and several U.S. territories, per the availability list on its help page. The rollout, announced in a blog post, lets users 18 and older share videos and chat about them without leaving the YouTube app. It brings back a […]
Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your analytics yet. See also: your […]
A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one […]
Last week, I read Giulia Panozzo’s article about rethinking audience targeting in a signal-loss era. I also read Harry Clarkson-Bennett’s article about creating non-commodity content. And then I read Matt G. Southern’s article about Google’s new AI search guide officially calls AEO and GEO “still SEO.” Reading them together, I kept hearing the same message: […]
Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of […]