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SEO still runs on hours that don’t show up in any dashboard: writing alt text for a product catalog, outlining a content calendar, sorting a 4,000-row keyword export, or reading through a competitor’s site page by page. None of that work disappears just because AI Overviews and chat assistants changed how people search. If anything, […]
Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000 daily page views) lost 47%, […]
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week […]
For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one of the top concerns for communications leaders, largely because executives still struggle to understand how PR contributes to business outcomes. As Katie Paine bluntly says, when […]
Most documents labeled “AI SEO strategy” are actually tactic lists wearing a strategy’s clothing: optimize for long-tail queries, add structured data, publish FAQ content. Those are execution items. None of them answer the question a real strategy has to answer, which is what business problem you’re actually trying to solve. That gap is why so […]
Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules […]
Welcome to the week’s SEO Pulse: updates affect how links appear in AI search results, where organic clicks are going, and which languages ChatGPT uses to find sources. Here’s what matters for you and your work. Google Redesigns Links In AI Overviews And AI Mode Robby Stein, VP of Product for Google Search, announced on […]
Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms. Google introduced a new Scenario Planner within Meridian, giving marketers the ability to model budget allocation shifts before committing spend. Microsoft launched a scenario-based Performance Max learning path designed to walk advertisers through practical campaign […]
When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI search analytics firm Peec AI found that a large share of those background queries run in English, even when the original prompt was in another language. Peec AI analyzed over 10 million prompts and 20 […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The […]