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We are fortunate to have a wide range of SEO tools available, designed to help us understand how our websites might be crawled, indexed, used, and ranked. They often have a similar interface of bold charts, color-coded alerts, and a score that sums up the “health” of your website. For those of us high-achievers who […]
Pull the same campaign from Google Analytics 4, Search Console, Google Ads, and your CRM and you will get four different stories. Not close-but-rounded-differently stories — genuinely conflicting numbers, from systems all supposedly measuring the same thing. If your first instinct is to find the “broken” one, you are chasing a problem that does not […]
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a […]
Resoneo says ChatGPT responses began referencing about 20% fewer websites after what it identifies as the early-March transition to GPT-5.3 Instant. The analysis comes from the French SEO consultancy and draws on data from Meteoria, an AI visibility-tracking platform that monitored 400 prompts daily over 14 weeks, producing 27,000 comparable responses. Average unique domains per […]
Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest. The challenge is that stakeholders usually want a clean answer. But the data rarely behaves that way. When reports don’t match expectations, credibility can wear off, and it is not because the analysis is wrong, […]
Google Gemini more than doubled its referral traffic to websites between November and January, according to SE Ranking data from more than 101,000 sites with Google Analytics installed. The increase started in December, shortly after Google began rolling out Gemini 3 across its products. SE Ranking measured a 51% increase in December and a 42% […]
Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in Google Analytics, and generative video now built directly into Google Ads. Here’s what was announced this week and why they matter for your campaigns. Google Adds More Visibility and Control To Performance Max Google rolled […]
Google Analytics has launched Scenario Planner and Projections, two new features designed to help advertisers plan and monitor paid media budgets across channels. The rollout is part of Google Analytics’ cross-channel budgeting feature, which is still in beta and not yet available to every Google Analytics property. Read on to learn more about the tools, […]
Marketers have never had more data at their disposal, and marketing leaders have rarely felt less certain about what to do with it. Dashboards are full, attribution models multiply, and yet the question that actually determines search performance — why does a person want what they want — keeps slipping through the cracks. Privacy regulation […]
So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your analytics show strong engagement, and your team is proud of the work. Then someone asks ChatGPT a question your library answers perfectly, and the response […]