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This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get your content cited in AI responses. This article goes deeper: the protocols forming the infrastructure layer that make everything else possible. The early web needed […]
This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can I do about it?” Click fraud is easily one of the most frustrating pitfalls in managing a paid media account. Whether it shows up as […]
AI and automation in ad platforms are well established. Google Ads and Microsoft Advertising are heavily invested in automated features, and the technical barrier to entry has never been lower. However, that accessibility comes with a tradeoff. Two common challenges surface when bringing a PPC team in-house: Campaigns are easier to launch than they are […]
Ranking first on Google no longer guarantees a citation in ChatGPT, Copilot, or an AI Overview. That is because AI systems don’t rank pages the way search engines do — they pull out fragments of text from many pages and stitch them into one answer. If your content isn’t built to be lifted in pieces, […]
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not likely to yield positive results, and launching on a platform that’s not a good fit for a business can cause difficult conversations around […]
Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to advertisers in Google Ads. In a separate creative update, marketers spotted an expansion to Google’s Creative Toolkit in the platform. Lastly, […]
So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your analytics show strong engagement, and your team is proud of the work. Then someone asks ChatGPT a question your library answers perfectly, and the response […]
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week […]
Ask ChatGPT’s default and premium models the same question, and they’ll cite almost entirely different sources, according to a Writesonic analysis. GPT-5.4 Thinking, ChatGPT’s premium model, sent 56% of its citations to brand websites. GPT-5.3 Instant, the default for all logged-in ChatGPT users, sent 8%. Across all prompts, the two models shared only 7% of […]
WordPress published a troubled security release version 6.9.2 to patch ten vulnerabilities that also caused some sites to crash (display a white screen), so WordPress quickly followed up with a bugfix release version 6.9.3. Today, WordPress announced another update, version 6.9.4 because not all of the vulnerabilities were adequately addressed. WordPress security firm Wordfence published […]