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This week’s Pulse covers how AI Overviews affect click behavior, what independent research shows, and what earnings reports from Google and Microsoft reveal about search revenue. For more on this, see our the agentic web is splitting into two bets: identity and guide. Here’s what matters for you and your work. Reid Repeats “Bounce Clicks” […]
Microsoft announced that Bing has reached 1 billion monthly active users for the first time. CEO Satya Nadella revealed this figure during the Q3 FY2026 earnings call. Revenue from search ads, excluding traffic acquisition costs, increased by 12% year over year. Additionally, Edge has maintained its browser market share for 20 consecutive quarters. Overall, Microsoft […]
Hiring managers are watching something uncomfortable happen in interview rooms right now. Candidates arrive with the right credentials, the right vocabulary, the right tool stack on their résumés, and then someone asks them to reason through a problem out loud, and the room goes quiet in the wrong way. Not in the thoughtful kind of […]
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an […]
Alphabet reported Q1 2026 earnings, with Google Search & Other revenue rising 19% year over year to $60.4 billion. CEO Sundar Pichai tied the quarter’s Search performance to AI Overviews and AI Mode, saying people are “coming back to Search more.” Q1 revenue was lower sequentially than Q4 2025, when Search & Other came in […]
The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one consumer: Googlebot. This is how it’s always been. In 2026, your website has, at least, a dozen additional non-human consumers. AI crawlers like GPTBot, ClaudeBot, and PerplexityBot train models and power AI search results. User-triggered […]
Microsoft previewed four new AI reporting features for Bing Webmaster Tools: citation share, grounding query-intent labels, grounding query topic labels, and Generative Engine Optimization (GEO)-focused recommendations. Krishna Madhavan, Principal Product Manager at Microsoft AI and Bing, previewed the features during a presentation at SEO Week in New York City. Slides shared by attendees on X […]
Treat Asia-Pacific as a single Google market and you will misread the region before you have even launched a campaign. Google leads in most APAC countries, but “leads” is not the same as “owns.” In Japan, Bing still carries 31.63% of search share against Google’s 59.58%. In South Korea, Google (46.81%) and Naver (43.96%) are […]
Microsoft’s latest wave of advertising updates will get covered feature by feature — new targeting tools, diagnostics, commerce integrations, Copilot enhancements. That coverage will miss the more important story. Microsoft isn’t just shipping better ad tools. Its emerging Microsoft AI ad strategy is making a case for a different internet, one where brands need to […]
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated me to examine these updates, the broader pattern, and their implications for search this year. Looking at this in detail, it appears the updates push more of what used to be a results-page experience into […]