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Local search used to leave the comparison work to the customer. Someone typed a query, scanned a list of ten blue links, opened a few, and picked one. Ask an AI assistant for a local recommendation today and you get something different: AI-generated local business recommendations that have already been narrowed down for you, often […]
Welcome to the Pulse: updates impact who can crawl your site, what an AI index records about your pages, and how Google will compare your campaigns with similar businesses. Here’s what you need to know for your work. Cloudflare’s AI Blocking Will Cover Googlebot In September Starting September 15, 2026, Cloudflare will block crawlers that […]
Google has added Gemini 3.7 Flash as a selectable model in AI Mode, one day after the model’s initial release for coding and agent tasks. Robby Stein, VP of Product for Google Search, announced the rollout on X, writing that the model is “better at following instructions + understanding your intent, so you get even […]
Anthropic shared its plans this week to mark text generated by Claude models in accordance with Article 50 of the EU AI Act. The reaction arrived immediately. Writers who use Claude to edit their own work have objected to that work carrying a mark. At the same time, developers raised a different set of concerns, […]
Google is now promoting YouTube creator partnerships on branded search outcomes, as well as on views, engagement, and subscribers, but the playbook making that pitch never explains how a brand without an internal data science team is supposed to measure it. Buried inside “Creator Marketing: Build Edition,” the case studies are doing something more specific […]
Anthropic will embed invisible watermarks in text produced by its new Claude models and include signed provenance metadata with generated files, as detailed in a support article. This marking is implemented worldwide, not just in the European Union. According to Anthropic, a detected mark indicates that Claude may have processed the content, but it does […]
Microsoft Clarity has added branded and non-branded query labels, filters, and Share of Authority breakdowns to its AI Citations dashboard. The August 3 update helps marketers answer a basic question: Did an AI system look for your brand by name, or did it find your content while researching a broader topic? Those are two different […]
Claude’s Consideration score among U.S. Gen Z adults nearly doubled in the second quarter of 2026, climbing from 14.2% to 28.1% and landing the highest score of any brand in YouGov’s newest ranking. OpenAI more than doubled its own score too, jumping from 10.1% to 22.1%. If you check referral traffic and citation share every […]
This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer expectations shaped before they click. […]
Intent-to-landing-page mismatch is a conversion killer, and now that mistake is being mass-produced by AI referrals. Three independent datasets agree on the shape of the problem: AI systems cite your deep pages as evidence. But the people reading those answers usually land on your homepage. That leaves the homepage to convert someone who was already […]