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Mustafa Suleyman, CEO of Microsoft AI, has predicted that most professional white-collar work will be fully automated by August 2027. Marketing. Accounting. Legal. Project management. He named them. The day before, I’d been reading about Jensen Huang’s commencement address at Carnegie Mellon, where he told 5,800 graduates at one of the country’s top engineering schools […]
Google announced that Preferred Sources is coming to AI Overviews and AI Mode, alongside new article carousels and an expansion of the “Highly Cited” label across search results. Users have now selected more than 345,000 sources through Google’s Preferred Sources feature, up from roughly 90,000 when the company expanded the tool globally. If you want […]
I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up roughly half of all new […]
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If Bing said structured data deserved real effort, Google said the same. Practitioners optimized for Google with […]
When Microsoft Clarity made AI citations available to all users, it opened up a new playground for SEOs to harvest AI visibility data. Finally, we can see the exact “grounding queries” an AI engine uses to pull our content. It raises a massive question because this is a Microsoft tool: Are the insights useless if […]
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more […]
This month’s Ask the PPC question about AI ad placements is near and dear to my heart. We’ve seen ads begin showing up on AI surfaces since 2024, and yet, they still have an air of mystery about them: “Ads are starting to show up in AI chat experiences. How should advertisers think about these new […]
Microsoft’s Bing team published a framework describing how indexing requirements change when the goal is to ground AI answers rather than to rank search results. The post identifies five measurement areas where the company says the two systems diverge. It also names “abstention” as a design choice for AI-powered retrieval. What Microsoft Described The post […]
The old URL checklist still applies: keep it short, use hyphens, work the keyword in. But that checklist was written for crawlers that follow redirects, resolve canonicals, and can usually infer context even from a messy path. A growing share of your audience now finds content through AI assistants — ChatGPT, Perplexity, Claude, Google’s AI […]
Alphabet reported Q1 2026 earnings with Google Search & Other revenue rising 19% year over year to $60.4 billion. Microsoft announced on the same day that Bing reached 1 billion monthly active users for the first time, with search ad revenue up 12%. Both companies posted strong search quarters. But one line item in Alphabet’s […]