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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,” I analyzed 1.2 million ChatGPT responses to understand exactly how AI reads a page. This is Part 2. Where Part 1 told you where on a page AI looks, this one tells you which pages […]
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search is changing faster than most marketers realize. ChatGPT alone now has over 900 million weekly active users. Google AI Overviews appear in one out of every four search results. Each of these contains the potential […]
Every website now has two audiences. One is human: people who click, scroll, and read. The other is software: AI agents that browse, compare, and increasingly buy on someone else’s behalf. Most sites are still built for the first audience only, and that gap is about to get expensive. This is the first piece in […]
So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written, structured for humans who are trying to make decisions. Your analytics show strong engagement, and your team is proud of the work. Then someone asks ChatGPT a question your library answers perfectly, and the response […]
Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s nearly three times the decline at large publishers. The analytics firm, which tracks traffic across thousands of client websites globally, segmented its network by size. Mid-sized publishers (10,000 to 100,000 daily page views) lost 47%, […]
SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the […]
Google Ads has been making automated decisions on your behalf for close to a decade. Bid adjustments, keyword expansion, audience targeting – all guided by machine learning long before “AI” became the word every platform reached for. What’s changed recently is the depth of it: Smart Bidding, automated assets, dynamic targeting and recommendation engines now […]
A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated answers. Background Press release distribution services have been marketing AI visibility as a selling point. For example, ACCESS Newswire offers an “AI Visibility Checklist” for press releases. eReleases published a guide positioning press releases as […]
Would you let an AI agent spend $50,000 of your company’s budget without checking its work? Probably not. Right now, our marketing world is distracted. We’re busy arguing over AEO/GEO strategies, heck, even the acronym AEO/GEO. And on the paid side, we’re all obsessing over how OpenAI might place banner ads inside ChatGPT. It’s time […]
Ask ChatGPT’s default and premium models the same question, and they’ll cite almost entirely different sources, according to a Writesonic analysis. GPT-5.4 Thinking, ChatGPT’s premium model, sent 56% of its citations to brand websites. GPT-5.3 Instant, the default for all logged-in ChatGPT users, sent 8%. Across all prompts, the two models shared only 7% of […]