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Well, this is something. According to reports, OpenAI is informing advertisers who are interested in placing their promotions within ChatGPT responses that they’ll be required to commit at least $200k in spending up front to even be considered for the initial live launch. Which is ambitious to say the least. OpenAI announced an upcoming beta […]
AI tools produce different brand recommendation lists nearly every time they answer the same question, according to a new report from SparkToro. The data showed a <1-in-100 chance that ChatGPT or Google’s AI in Search (AI Overviews/AI Mode) would return the same list of brands across repeated runs of the same prompt. Rand Fishkin, SparkToro […]
Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and the Google Ads Decoded podcast. ChatGPT announced premium-priced ads with limited data. The first episode of the Ads Decoded podcast, hosted by Ginny Marvin, Google’s Ads product liaison, featured Group Product Manager Eleanor Stribling to […]
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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Agentic commerce transforms organic search from a source of cheap traffic into the mandatory gatekeeper of AI verification. Marketing arbitrage dies; product truth wins. Image Credit: Kevin Indig This week, we’re covering: Why agentic commerce filters out marketing-first brands and rewards granular product […]
Sam Altman said OpenAI “screwed up” GPT-5.2’s writing quality during a developer town hall Monday evening. When asked about user feedback that GPT-5.2 produces writing that’s “unwieldy” and “hard to read” compared to GPT-4.5, Altman was blunt. He said: “I think we just screwed that up. We will make future versions of GPT 5.x hopefully […]
Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant, citing unresolved questions about user trust. Speaking at the World Economic Forum in Davos, Hassabis said AI assistants represent a different product than search. He believes Gemini should be built for users first. “In the […]
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where ads show up, and what formats are gaining traction. OpenAI announced it’s testing ads inside ChatGPT for the first time. Google launched a new podcast to help advertisers navigate platform changes. And Demand Gen added […]
Harvey Finkelstein, the president of Shopify, was recently interviewed about their open source Universal Commerce Protocol (UCP), which enables agentic AI shopping. Co-developed with Google, he explains how UCP enables brands to be discovered by customers based on personalized recommendations, as opposed to advertising and classic search paradigms that are less personalized. Finkelstein said that […]
Hostinger released an analysis showing that businesses are blocking AI systems used to train large language models while allowing AI assistants to continue to read and summarize more websites. The company examined 66.7 billion bot interactions across 5 million websites and found that AI assistant crawlers used by tools such as ChatGPT now reach more […]