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Kevin Indig just settled an argument that’s been running in half-finished form since AI Overviews launched. Does topical authority that rewards brands for going deep on a subject instead of wide, actually carry over into AI search? Or is ChatGPT enough of a blank slate that a generalist brand can walk in and grab a […]
If you approach European search strategy as a single, unified market, you’ll miss how fragmented and how regulated discovery actually is across the region. This article is the European companion to my recent look at APAC search strategy. Google is still dominant almost everywhere, but the mechanics behind that dominance and the forces chipping away […]
I promised this one at the end of the ChatGPT teardown. I’ve since had to go back to ChatGPT again in a follow-up because it moved under me while the post was still fresh. Perplexity was next, so here it is. The question hasn’t changed, only the logo. “How do I show up in Perplexity?” And […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. When we ask an AI platform to describe a brand, it almost always knows the answer. But when a buyer asks that same platform which brand to consider, it draws on only a small fraction of the brands it […]
In the past two years, Google has dropped support for nine ItemTypes from its rich result search gallery. This has happened not too long after ChatGPT’s launch and when mass adoption began: Image from author, July 2026 The question remains whether this decline will continue, but the most recent removal – FAQ/FAQPage – has since […]
ChatGPT included citations in 22.6% of travel answers and 4.8% of education answers in May, against an average of 6.8% across all answers, according to Similarweb’s 2026 Generative AI Landscape report. The figures cover U.S. desktop use. Similarweb sells AI visibility tracking products, and the report is gated behind a download form. How often a […]
A 3.3-star car wash just won the AI answer. When Annie Jackson, Director of Revenue Operations and Growth at GatherUp, asked Google for a no-touch car wash that fits an SUV in Norfolk, VA, Google returned a 3.3-star business and answered the clearance and hours questions above the star rating itself. Query match outranked rating. […]
Adding FAQ sections to a set of test pages lifted AI citations. Removing them dropped citations back down. That reversion is the difference between correlation and causation, and almost no team measuring AI search today can produce it. That standard of proof anchored the latest SEJ webinar with seoClarity’s Mark Traphagen, VP of Product Marketing […]
An AI agent does not need the visual layer of your website, and it should never have needed it. That one idea is why the whole category of AI browsers is backward. We spent years building websites design-first and lost the web’s semantics, its accessibility, and the fundamentals underneath them along the way. So when […]
The attribution you are waiting for from ChatGPT is coming, and it is not coming to you. I ran a survey this month (it’s still open; please take it) asking whether dedicated AI visibility platforms are worth paying for, and I deliberately never asked about attribution. It showed up anyway. One consultant wrote that the […]