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Almost a year ago, I recommended that chief marketing officers should “hire an economist or chief economist” to weather a perfect storm of challenges that included changing consumer behavior, rapid technological advancements, and economic uncertainty. Earlier this month, nearly 200 economists and tech leaders signed a letter to policymakers warning that AI “could bring risks, […]
Agentic commerce lets a shopper research, decide and pay for a product entirely inside an AI conversation, without ever landing on a retailer’s website. That is a bigger shift than another ranking factor — it makes the website visit itself optional. A recent audit of 207 top-traffic product pages across 29 major retailers found most […]
Retainers rarely get cut because an agency picked the wrong AI tool. They get cut because the thing clients used to pay for — knowing the industry better than the client does — got cheap, and too many agencies never replaced it with something the client can’t get on their own. Research, competitive analysis, and […]
AI tools returned at least one false fact about 64% of UK high street retailers in a vendor-run test, according to figures Searchable shared with Retail Focus. The most common error was placing businesses in the wrong postcode. These tests point to something many marketing teams aren’t tracking. When AI systems such as ChatGPT or […]
The buyer journey used to take ten steps: search a category, click a result, compare a few providers, check reviews, search again, then decide. Now it often takes two. Someone asks an AI assistant which option fits them best, and clicks whatever it names. If your brand isn’t in the three or four names that […]
Most AI visibility dashboards report a number that feels like rank tracking and behaves nothing like it. They count how often a model names your brand across a batch of prompts, then present that count as progress. It rarely correlates with what actually pays: whether a model recommends you over a competitor when someone is […]
One in every five off-page citations in AI search answers comes from Reddit, and that share is growing 30% year over year. That data point drove an entire session from Amanda Kusner, Senior Solutions Consultant at Uberall, and Peter Wischmann, Senior Client Partner at Reddit. Their core argument: AI models decide which businesses to recommend […]
According to a benchmark report published by Invoca on July 13, calls referred by ChatGPT are more likely to qualify as sales leads than calls from any other channel. However, once answered, these calls convert at approximately the average rate. The report states that the lead rate for ChatGPT-referred calls is 49%, which is approximately 10 […]
I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw something that made me stop scrolling. The same source, chatgpt.com, was sitting in three different channels at once. Not three different sources. One source, scattered across three channels, in the same report. If you’ve got […]
A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to 31.1% for Google searches. The paper, conducted by Bocconi University researchers, examines Comscore clickstream data to gain insight into how broader access to ChatGPT has impacted traditional search. What The Data Shows When people click […]