“What’s closing is the cheap part,” Shane Tepper told me. “The stretch where you can win position with work instead of budget.” Tepper is co-founder of Resonate Labs, and I’d asked him a pointed question. Everyone in SEO talks about a closing window on earned AI visibility, but the surface area of AI search keeps […]
How SEO Teams Stopped Guessing Which AI Search Strategies Paid Off
Every mid-market and enterprise SEO team has hit the same wall this year. You can see you’re showing up in ChatGPT, Claude, Gemini, and AI Mode, but when leadership asks you to prove what’s actually working, the honest answer is you’re estimating. And the testing playbook that worked for a decade doesn’t transfer. Here’s the […]