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Most summers, a reading list for SEO professionals is about thinking more broadly, stepping back from the day-to-day, and coming back in September with fresh perspective. This summer, it’s about keeping up. Because the gap between what you knew going into June and what you need to know by Labor Day is wider than it’s […]
A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily samples of 100,000 ChatGPT responses. SISTRIX compared citations in the four days before the change with the four days after it. The company describes the […]
Most business owners assume that higher star ratings are linked to better business outcomes. A peer-reviewed study tested that assumption directly. Researchers Eddie Inyang and Juliana White surveyed 251 U.S. small-business owners on online reputation management, Google star ratings, and business performance. Notably, Google star ratings alone didn’t predict performance. What was associated with performance […]
Anyone selling you llms.txt, content chunking, or AI-specific schema as the path to AI Overview citations has been wrong for 18 months. Google said so. But there is a wrinkle worth pulling out. “Wrong for Google Search” is not the same as “wrong for AI agents.” In the section answering whether SEO is still relevant […]
This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising in AI answers? Your highest-intent buyers are asking ChatGPT about your category right now. A sponsored placement appears […]
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s also not the return the […]
When a customer asks ChatGPT, Gemini, or Google AI Overviews about a brand near them, the answer increasingly comes from a Reddit thread. For many brands, their owned content is not showing up. Across most industries, Reddit is now the single most-cited source in AI search. For multi-location brands, that creates a problem most haven’t […]
Last week, I read Giulia Panozzo’s article about rethinking audience targeting in a signal-loss era. I also read Harry Clarkson-Bennett’s article about creating non-commodity content. And then I read Matt G. Southern’s article about Google’s new AI search guide officially calls AEO and GEO “still SEO.” Reading them together, I kept hearing the same message: […]
For roughly two decades, the SEO discipline operated on a quiet assumption that turned out to be one of its most valuable features. Guidance from one search engine traveled. If Google said sitemaps mattered, Bing said sitemaps mattered. If Bing said structured data deserved real effort, Google said the same. Practitioners optimized for Google with […]
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what […]