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Ranking charts start moving before Google ever announces an update. SEOs notice the swings in Search Console, chatter starts on social media, and days later a named update lands. Google’s John Mueller was recently asked why the company doesn’t just call the update the moment the volatility begins, and his answer clears up a misconception […]
This post was sponsored by AgencyAnalytics. The opinions expressed in this article are the sponsor’s own. Organic sessions are down. The client wants to know why. It’s one of the most common questions of the year, with 42% of agencies saying they’re fielding it. That’s from the 2026 Marketing Agency Benchmarks Report by AgencyAnalytics, based […]
Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing on a recurring theme in our coverage. We discussed how clicks are declining on the open web, a trend many in search have noticed. We argue that much of this attention hasn’t vanished but has […]
For about two months, business owners and SEO professionals have reported that pages have been removed from Google’s index without a clear explanation. The reports started in late April and have continued into June. In many of those reports, the affected pages had neither a manual action nor a crawl error. They moved into “excluded” […]
Welcome to the week’s Pulse: updates affect how you read post-update rankings, what new click data says about Google traffic, and where your local reporting lives. Here’s what matters for you and your work. Reddit Gained Top Positions In Every Niche After The May Core Update SE Ranking analyzed 100,000 keywords and found Reddit grew […]
An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal […]
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what matters for you and your work. Google Adds AI Search Controls And Reports To Search Console Google is testing two new Search Console features for […]
A website relaunch is usually framed as a milestone: new design, new platform, better performance. For SEO, it can just as easily be the start of a months-long traffic problem. Even a migration that looks technically clean at launch can trigger a visibility decline that does not show up fully for weeks, and in the […]
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground. She measured domain visibility in the US and UK […]
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the March core update, which finished […]