Google has begun rolling out the August 2026 spam update, applying it globally and across all languages. It’s the third spam update of the year, following rollouts in March and June. Unlike some previous spam updates, Google did not pair this rollout with new spam policy language or a companion blog post explaining what changed. […]
Google Answers Why Search Updates Aren’t Announced Right Away
Ranking charts start moving before Google ever announces an update. SEOs notice the swings in Search Console, chatter starts on social media, and days later a named update lands. Google’s John Mueller was recently asked why the company doesn’t just call the update the moment the volatility begins, and his answer clears up a misconception […]