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A SISTRIX analysis of German search data found far more losers than winners after Google’s March core update. The analysis revealed 134 domains experiencing confirmed visibility losses and 32 with gains. SISTRIX determined these figures by examining 1,371 domains showing significant visibility changes, then applying filters such as a 52-week Visibility Index history, 30 days […]
An analysis of more than 400 websites by Zyppy founder Cyrus Shepard identifies five characteristics associated with whether a site gained or lost estimated organic traffic over the past 12 months. Shepard classified sites by revisiting many of the same ones covered in Lily Ray’s December core update analysis, categorizing them by business model, content […]
Google’s March core update has finished rolling out, according to the Google Search Status Dashboard. The dashboard updated at 6:12 AM PDT on April 8 with the completion note: “The rollout was complete as of April 8, 2026.” The update began on March 27 at 2:00 AM PT, making the total rollout 12 days. That’s […]
Welcome to the week’s Pulse: updates affect how Google ranks content, how its crawlers handle page size, and where AI referral traffic is heading. Here’s what matters for you and your work. Google Rolls Out The March 2026 Core Update Google began rolling out the March core update this week. This is the first broad […]
Google’s John Mueller responded to a question about whether core updates roll out in stages or follow a fixed sequence. His answer offers some clarity about how core updates are rolled out and also about what some core updates actually are. Related reading: Google answers why some seos split their sitemap into. Question About Core […]
Editor’s note: this article was written a few days before the core update that started to roll out on March 24. Updates like Florida, Allegra, and Brandy were major turning points in search because they fundamentally reshaped how websites were ranked and how SEO was practiced. These updates caused sudden and dramatic shifts where rankings […]
Google started rolling out the March 2026 spam update today, according to the Google Search Status Dashboard. The update is global and in all languages, with a rollout that may take a few days. What’s New The Search Status Dashboard listed the update as an incident affecting ranking at 12:00 PM PT on March 24, […]
When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature. Now the same pattern is showing up in traditional search results. Google confirmed to The Verge (subscription required) that it’s testing AI-generated headline rewrites in Search. The company described […]
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to publish it as an experiment to see how misinformation spreads. While search marketing industry publications ignored the fake news some independent SEOs picked it up and ran with it without first checking the factual accuracy […]
An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some patterns identified in earlier NewzDash analysis while contradicting others. The DiscoverSnoop report compared article counts and audience scores for publishers in the week before the update began (January 26 to February 1) against the week […]