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Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a problem that no amount of keyword optimization will fix. Most SEO professionals, when faced with this, immediately think about content. More pages, more keywords, better on-page signals. But the reason your brand is absent from […]
Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what to do in a new […]
In paid media, many advertisers default to budgeting by ad platform, with a percentage to Google Ads, a percentage to LinkedIn Ads, etc., largely based on habit. Now, AI technology presents new opportunities to marketing leaders to decide where to spend their paid media dollars. Instead of allocating spend based on impression volume or historical […]
It’s been in the works for a while, but today, X has officially launched the capacity to include images in polls within your X posts. As you can see in this example posted by X’s Head of Product Nikita Bier (and viewed on desktop), you can now add large images to each of your X […]
After posting its latest performance update yesterday, in which CEO Mark Zuckerberg shared his enthusiasm for the company’s coming AI-powered functions, Meta has now also outlined how its advancing AI systems are already driving performance improvements, and creating more personalized, more fun experiences in its apps. Though I’m not sure that I would describe many […]
Get ready for a new era of digital connection and engagement, where social platforms reflect your personal needs and desires, without you having to do anything more than use them, with AI tools getting increasingly good at understanding a broader range of contextual clues and insights. That’s what Meta CEO Mark Zuckerberg has outlined in […]
Meta has published its latest quarterly performance update, which shows an increase in total users across its Family of Apps (Facebook, Instagram, WhatsApp, Messenger and Threads), and a jump in revenue in Q4 2026. Which makes sense, given the holiday campaign rush, but it underlines Meta’s dominant market position, which will ensure that it can […]
Two and half years after Meta banned Canadian news content in its apps, in opposition to a proposed bill that would have forced it to pay for local news content shared on Facebook and IG, the Canadian government is now looking to make a deal that would allow local publishers back into the Meta ecosystem. […]
This is not great news for Meta, nor really any of us, considering that it will only reinforce Mark Zuckerberg’s desire to further align himself with the Trump Administration. Today, the EU Commission has announced that WhatsApp now qualifies for its “Very Large Online Platforms” (VLOP) designation, which means that Meta will have to provide […]
This could provide a significant boost for Reels creators. Late last week, Meta announced an update to its AI translation options for Reels, with an additional five languages now available within its translation options. Meta first launched its AI translation for Reels in August last year, enabling users to translate English and Spanish language clips, […]