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Amid ongoing discussion around increased restrictions on teen social media use, in many regions, Meta has published a response of sorts to the main claims being leveled against social media, and its own platforms specifically, in regards to negative impacts. Which is in line with Meta’s ongoing opposition to teen social media bans, that social […]
One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is that Meta’s Twitter clone Threads is likely to overtake the app formerly known as Twitter, X, in terms of active users. Which would mark a major shift in the social media landscape, a […]
Meta has published a new overview of how it’s working to improve your Reels recommendations, by using user response surveys to better gauge which elements are driving interest and engagement. No doubt you’ve seen these yourself within the Reels feed, prompts that are shown in-between videos that ask you how you felt about the Reel […]
The Reuters Institute for the Study of Journalism has published its annual predictions report based on a survey of 280 senior media leaders across 51 countries and territories. The report suggests publishers are preparing for two potential threats: generative AI tools, and creators who attract audiences with personality-led formats. Note that the Reuters Institute survey […]
After first launching it in early testing with a limited number of users in October last year, Instagram has today announced that all English-speaking users globally will now be able to access its “Your Algorithm” manual control option, giving you another way to define your Reels experience. As you can see in this overview, you can […]
Meta has shared an update on its efforts to align with Australia’s new teen social media ban, which puts the onus on social platforms to keep all teens under the age of 16 off their platforms, or face significant financial penalties. The new law went into effect on December 10th, and thus far, Meta says […]
Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture. Mueller responded to a Reddit thread asking whether SEO is still enough or whether practitioners need to start considering GEO, a term some in the industry use for optimizing visibility in AI-powered answer […]
As part of your New Year preparations, it’s worth taking a moment to consider how the online landscape is changing, and as a result, which aspects of digital marketing will have the biggest impact in 2026. Because digital connection is now the most prominent form of interactivity, and the key way that people get information, […]
L’univers du marketing digital est en perpétuelle évolution. En 2026, les innovations technologiques et les nouvelles attentes des consommateurs bouleversent les méthodes traditionnelles. Les entreprises marocaines, de toutes tailles, doivent s’adapter pour ne pas perdre en compétitivité. Cet article présente les grandes tendances qui façonnent le paysage digital cette année. L’intelligence artificielle au service du marketing personnalisé L’intelligence artificielle (IA) permet de mieux cibler les publics grâce à l’analyse avancée des données comportementales. En 2026, les outils d’IA aident […]
Maximiser votre visibilité : la stratégie de contenu au Maroc expliquée pas à pas Dans l’univers digital actuel, mettre en place une stratégie de contenu au Maroc bien pensée est l’un des leviers les plus puissants pour attirer des clients, renforcer la notoriété de votre marque et améliorer votre référencement naturel. Que vous soyez une […]